null

Recently Viewed

Advertising by Frank Jefkins
New

Advertising by Frank Jefkins

No reviews yet Write a Review
RRP: £60.99
£54.68
Booksplease saves you

  Delivery: We ship to over 200 countries!
  Range: Millions of books available
  Reviews: Booksplease rated "Excellent" on Trustpilot

SKU:
9780273634355
MPN:
9780273634355
Available from Booksplease!
Availability: Usually dispatched within 5 working days
Ask Questions

Frequently Bought Together:

Total: Inc. VAT
Total: Ex. VAT

Description

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world.



Book Information
ISBN 9780273634355
Author Frank Jefkins
Format Paperback
Page Count 416
Imprint Financial Times Prentice Hall
Publisher Pearson Education Limited
Weight(grams) 608g
Dimensions(mm) 234mm * 158mm * 22mm

Reviews

No reviews yet Write a Review

Related Titles

Advertising by Iain MacRury

Advertising by Iain MacRury

RRP: £34.99
£30.85
Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to...
Add to Cart

Booksplease  Reviews

J - United Kingdom

Fast and efficient way to choose and receive books

This is my second experience using Booksplease. Both orders dealt with very quickly and despatched. Now waiting for my next read to drop through the letterbox.

J - United Kingdom

T - United States

Will definitely use again!

Great experience and I have zero concerns. They communicated through the shipping process and if there was any hiccups in it, they let me know. Books arrived in perfect condition as well as being fairly priced. 10/10 recommend. I will definitely shop here again!

T - United States

R - Spain

The shipping was just superior

The shipping was just superior; not even one of the books was in contact with the shipping box -anywhere-, not even a corner or the bottom, so all the books arrived in perfect condition. The international shipping took around 2 weeks, so pretty great too.

R - Spain

J - United Kingdom

Found a hard to get book…

Finding a hard to get book on Booksplease and with it not being an over inflated price was great. Ordering was really easy with updates on despatch. The book was packaged well and in great condition. I will certainly use them again.

J - United Kingdom