null

Recently Viewed

New

Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families by Harleen Kaur 9780367408893

No reviews yet Write a Review
RRP: £49.99
£43.50
Booksplease saves you

  Delivery: We ship to over 200 countries!
  Packaging: All orders packed with care
  Range: Millions of books available
  Reviews: Booksplease rated "Excellent" on Trustpilot
  New & Used Books: New or Used books available
  Value: Big reader? You won't get better value than Booksplease!

  Get 10% off you order! Subscribe to the Booksplease newsletter for a discount code!

SKU:
9780367408893
Available from Booksplease!
Availability: Usually dispatched within 5 working days

Frequently Bought Together:

Total: Inc. VAT
Total: Ex. VAT

Description

Buying decision making is a complicated process, in which a consumer's decision is under the influence of others. The buyer's decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents' influence in family's buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents' buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents' buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.

Book Information
ISBN 9780367408893
Author Harleen Kaur
Format Hardback
Page Count 190
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 531g

Reviews

No reviews yet Write a Review

Booksplease  Reviews


J - United Kingdom

Fast and efficient way to choose and receive books

This is my second experience using Booksplease. Both orders dealt with very quickly and despatched. Now waiting for my next read to drop through the letterbox.

J - United Kingdom

T - United States

Will definitely use again!

Great experience and I have zero concerns. They communicated through the shipping process and if there was any hiccups in it, they let me know. Books arrived in perfect condition as well as being fairly priced. 10/10 recommend. I will definitely shop here again!

T - United States

R - Spain

The shipping was just superior

The shipping was just superior; not even one of the books was in contact with the shipping box -anywhere-, not even a corner or the bottom, so all the books arrived in perfect condition. The international shipping took around 2 weeks, so pretty great too.

R - Spain

J - United Kingdom

Found a hard to get book…

Finding a hard to get book on Booksplease and with it not being an over inflated price was great. Ordering was really easy with updates on despatch. The book was packaged well and in great condition. I will certainly use them again.

J - United Kingdom