Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Examines both mature and developing markets to provide a global perspective Provides a history of past ad approaches and their evolution to modern ad innovations Includes great insights into how great campaigns came about which can be applied in day-to-day work

About the Author
Mark Tungate is a British journalist based in Paris. He is the author of six books about branding and marketing including Fashion Brands and The Escape Industry, both published by Kogan Page. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. He also has a weekly column in the French marketing journal Strategies. Alongside his writing, he heads the jury of the Epica Awards.

Reviews
"Immensely readable." * Sir Martin Sorrell, CEO, WPP *
"A terrific book: intelligently written and thoroughly researched. A must read for anyone interested in advertising." * Sir Alan Parker *
"A great story: full of character, fun and life." * Kevin Roberts, CEO Worldwide, Saatchi & Saatchi *
"The story of the best advertising, told with the accuracy of the best journalism and with the style of the best literature." * Washington Olivetto, President, W/Brasil *
"Ambitious in scope, the book sustains the interest of readers without getting bogged down in detail." * Irish Times *
"Must-read for anyone interested in the advertising industry." * Editors' Choice Summer 2013, Journal of Multidisciplinary Research *



Book Information
ISBN 9780749464318
Author Mark Tungate
Format Paperback
Page Count 272
Imprint Kogan Page Ltd
Publisher Kogan Page Ltd
Weight(grams) 457g
Dimensions(mm) 233mm * 156mm * 16mm