Everything we know about solving the world's problems is wrong.

Out: Plans, experts and above all, leaders.

In: Adapting - improvise rather than plan; fail, learn, and try again

In this groundbreaking new book, Tim Harford shows how the world's most complex and important problems - including terrorism, climate change, poverty, innovation, and the financial crisis - can only be solved from the bottom up by rapid experimenting and adapting.

From a spaceport in the Mojave Desert to the street battles of Iraq, from a blazing offshore drilling rig to everyday decisions in our business and personal lives, this is a handbook for surviving - and prospering - in our complex and ever-shifting world.

* Publicity campaign including live and online events * Specially commissioned trailer to re-ignite buzz around the paperback * Online promotion via Timharford.com, @TimHarford and LB's channels * Consumer campaign reaching key interest groups

About the Author
Tim Harford wrote the million-selling 'The Undercover Economist' and has won awards both for his Financial Times columns and BBC Radio show 'More or Less'.

Reviews
Tim Harford has done it again. An excellent book full of insight and surprise... I wish I had written this book -- Evan Davis Tim Harford could well be Britain's Malcolm Gladwell. An entertaining mix of popular economics and psychology, this excellently written book contains fascinating stories of success and failure that will challenge your assumptions. Insightful and clever -- Alex Bellos, Author Of Alex's Adventures In Numberland


Awards
Winner of Axiom Business Book Awards 2012 (UK). Long-listed for CMI Management Book of the Year 2012 (UK).



Book Information
ISBN 9780349121512
Author Tim Harford
Format Paperback
Page Count 320
Imprint Abacus
Publisher Little, Brown Book Group
Weight(grams) 223g
Dimensions(mm) 196mm * 126mm * 28mm