A guide to writing with the reader in mind

If you want people to read your writing, it has to be readable. In Academic Writing as if Readers Matter, Leonard Cassuto offers academic writers a direct, practical prescription for writing that will be read and understood: Take care of your reader. With a wealth of examples from the arts and sciences, this short, witty book provides invaluable advice to writers at all levels, in all fields, on how to write better for both specialized and broad audiences.

Good academic writing depends on connecting with readers, earning their time and attention. Cassuto offers tips and advice on how to sharpen arguments and make complex ideas compelling. He addresses the workings of introductions and conclusions, transitions, signposts, paragraphs, and sentences-all the building blocks of academic writing. He also shows how storytelling and metaphor can make your prose more engaging than you thought possible. And he explains the proper use of that most dangerous of tools: jargon.

This book can make any academic writer-including you-into a better writer. That means becoming a better communicator of the ideas and discoveries you want the world to grasp. For the sake of readers inside the academy and beyond it, Academic Writing as if Readers Matter shows how and why you have to make your writing connect with the people you're writing for.

About the Author
Leonard Cassuto is professor of English at Fordham University. He writes a regular column, "The Graduate Adviser," for the Chronicle of Higher Education, and his many books include The New PhD: How to Build a Better Graduate Education.

Reviews
"A Forbes Best Higher Education Book"
"[Cassuto] offers academics - and other authors - important and candid advice while asking them to prioritize their audiences."---Marybeth Gasman, Forbes
"A new guide teaches scholars how to write with readers in mind. [Cassuto] is calling for better communication across disciplines, which most certainly would advance not just writing but also all of science."---Jonathan Wai, Science
"An engaging, practical guide to how to become a better academic writer. . . . Witty and warm."---Michael Nietzel, Forbes
"One may hope this is the beginning of a virtuous crusade." * Harvard Magazine *
"[E]xcellent commonsense advice. Academic Writing as if Readers Matter is part writing manual for academics, part polemic (very persuasive!) on the importance of such writing. . . . Cassuto's observations are correct, and nearly all his recommendations would be beneficial both to the academy and to the general culture."---Brooke Allen, New Criterion



Book Information
ISBN 9780691195797
Author Leonard Cassuto
Format Paperback
Page Count 224
Imprint Princeton University Press
Publisher Princeton University Press