Academic Planning examines the importance of building a college or university academic plan alongside the institution's strategic plan. While the strategic plan outlines the various strategies the campus has chosen to make itself more financially stable and compatible with crucial external controls, the most significant offerings of a campus are its academic products- research, teaching, service, and intellectual products. It seems apparent that both plans should be developed alongside each other, but evidence suggests that in many cases, they are developed independently. In this book the authors contend that this is a fundamental mistake.

About the Author
Daniel James Rowley is Professor of Management and Department Chair in the School of Business at the University of Northern Colorado. He holds a doctorate in Management/Business Policy from the University of Colorado-Boulder. Herbert Sherman is Associate Professor and Division Director at Southampton College- Long Island University, Division of Professional Studies. He holds a doctorate in Management from the Union Institute, Cincinnati, Ohio.


Book Information
ISBN 9780761826910
Author Daniel James Rowley
Format Paperback
Page Count 260
Imprint University Press of America
Publisher University Press of America
Weight(grams) 454g
Dimensions(mm) 229mm * 152mm * 25mm