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Absolute Essentials of Strategic Management by Barry J. Witcher

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SKU:
9781138365377
Weight:
419.00 Grams
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Description

Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process. The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally. This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.

Book Information
ISBN 9781138365377
Author Barry J. Witcher
Format Hardback
Page Count 108
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 376g

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