In these pages, some of today's most wonderful culture-makers-writers, artists, scientists, entrepreneurs, and philosophers-reflect on the joys of reading, how books broaden and deepen human experience, and the ways in which the written word has formed their own character. On the page facing each letter, an illustration by a celebrated illustrator or graphic artist presents that artist's visual response. Among the diverse contributions are letters from Jane Goodall, Neil Gaiman, Jerome Bruner, Shonda Rhimes, Ursula K. Le Guin, Yo-Yo Ma, Judy Blume, Lena Dunham, Elizabeth Gilbert, and Jacqueline Woodson, as well as a ninety-eight-year-old Holocaust survivor, a pioneering oceanographer, and Italy's first woman in space. Some of the illustrators, cartoonists, and graphic designers involved are Marianne Dubuc, Sean Qualls, Oliver Jeffers, Maira Kalman, Mo Willems, Isabelle Arsenault, Chris Ware, Liniers, Shaun Tan, Tomi Ungerer, and Art Spiegelman. This project is woven entirely of goodwill, generosity of spirit, and a shared love of books. Everyone involved has donated their time, and all profits will go to the New York Public Library systems. Edited and introduced by Maria Popova, who has been writing since 2006 about what she reads on Brain Pickings (brainpickings.org), which is now included in the Library of Congress archive of culturally valuable materials; Edited by Claudia Bedrick, publisher, editorial and art director of Enchanted Lion Books.

Social Media outrach through Twitter, Instagram and Facebook Wide-circulation of review copies to the trade, consumer media and blogs Illustration Blog interviews and attention Partner with the New York Public Library to not only promote the book, but as a collaborative effort to brainstorm possible events that the library could host. Come up with a window display that features the book for the gift shop at the main branch of the NYPL. Collaborate with the book contributors to promote the book over social media. Partner with Maria Popova and Brain Pickings to promote the book online.

About the Author
Edited and introduced by Maria Popova, who has been writing since 2006 about what she reads on Brain Pickings (brainpickings.org), which is now included in the Library of Congress archive of culturally valuable materials; Edited by Claudia Bedrick, publisher, editorial & art director of Enchanted Lion Books.


Book Information
ISBN 9781592702282
Author Maria Popova
Page Count 280
Imprint Enchanted Lion Books
Publisher Enchanted Lion Books
Weight(grams) 1291g
Dimensions(mm) 266mm * 201mm * 32mm