Description
Make other people say
'Yes'! Yes to your requests. Yes to your ideas. Yes to your products. Yes to
your proposals.
A Practical Guide to
Persuasion uses psychology,
expert advice and practical techniques to teach you how to influence the people
around you in an ethical way.
Learn how to increase your presence, by knowing when to talk and when to
listen; develop a strategy of success, by preparing, planning and crafting
opportunities and make change happen by understanding what drives your
audience.
A Practical Guide that will show you how to improve your
persuasive technique.
About the Author
Anthony McLean is the former Managing Director of Social Influence Consulting Group and principal Persuasion Strategist. He was also Associate Fellow at the Australian Institute of Management and member of the Australian Institute of Training and Development.
Book Information
ISBN 9781785784712
Author Anthony McLean
Format Paperback
Page Count 224
Imprint Icon Books
Publisher Icon Books
Weight(grams) 130g
Dimensions(mm) 168mm * 118mm * 13mm
