With texts by the editors and Hans-Rudolf Bosshard, Christoph Bignens, Max Bruinsma, Jurgen Doering, Meret Ernst, Ulrike Felsing, Roland Fruh, Ariel Herbez, Richard Hollis, Martin Jaeggi, Andres Janser, Roxane Jubert, Urs Lehni, Claude Lichtenstein, Kerry William Purcell, Francois Rappo, Joerg Sturzebecher and Ruedi Widmer. 100 Years of Swiss Graphic Design takes a fresh look at Swiss typography and photographics, posters, corporate image design, book design, journalism and typefaces over the past 100 years. With captivating illustrations and illuminating essays by prominent experts in the field, this book, designed by the Zurich studio NORM, presents the diversity of contemporary visual design while also tracing the fine lines of tradition that connect the work of different periods. The changes in generations and paradigms as manifested in their different visual languages, and convictions are organized along a timeline as well as by theme. The various fields of endeavor and media are described, along with how they relate to advertising, art and politics. Graphic design from Switzerland reflects both international trends and local concerns. High conceptual and formal quality, irony and wit are its constant companions. A new, comprehensive reference work on Swiss design.

Book Information
ISBN 9783037783993
Author Christian Brandle
Format Hardback
Page Count 352
Imprint Lars Muller Publishers
Publisher Lars Muller Publishers