Description
About the Author
GEOFF BURCH is the enfant terrible of business. His speeches around the world never fail to provoke weak-minded management and inspire change leaders. He is the author of the best-selling Resistance is Useless and Go it Alone. His clients include some of the world's major blue chip companies.
Reviews
"...this book pulls no punches. Thought provoking, insightful and downright funny in parts, its a must read for business people at any stage of their career..." (Gloucestershire Echo, 16 June 2002)
...waspish, funny, and often downright vicious, expose of everything from marketing to process re-engineering..." (Manager, July/August 2002)
"...it just takes a clever book like this to present them so clearly..." (City To Cities, October/November 2002)
"...Takes us on an insightful journey through a scary business world..." (Business Executive, 1 October 2003)
Book Information
ISBN 9781841120430
Author Geoffrey Burch
Format Paperback
Page Count 208
Imprint Capstone Publishing Ltd
Publisher John Wiley and Sons Ltd
Weight(grams) 340g
Dimensions(mm) 237mm * 156mm * 17mm