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The Power of Persuasion - Becoming a Merchant in the Eighteenth Century by Lucas Haasis
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The Power of Persuasion - Becoming a Merchant in the Eighteenth Century by Lucas Haasis

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9783837656527
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9783837656527
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Description

Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing. Based on this unique discovery, Lucas Haasis examines in this microhistorical study the crucial steps and activities of a mercantile establishment phase, the typical letter practices of early modern merchants, and the practical principles of persuasion leading to success in the 18th century.

Book Information
ISBN 9783837656527
Author Lucas Haasis
Format Paperback
Page Count 600
Imprint Transcript Verlag
Publisher Transcript Verlag
Weight(grams) 147g

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