PERCEPTIVE SOLUTIONS for those who want to know how NUTRITIOUS FOOD can be grown. Practical SURVIVAL guide for FARMERS to show them how to meet the needs that CONSUMERS are requesting!
WHAT'S GOOD FOR THE EARTH IS GOOD FOR BUSINESS AND IS GOOD FOR THE CONSUMER.
Steve Groff's message to consumers will resonate with the those who crave enhanced nutrient dense food. His message to fellow farmers is profound and prophetic: they are in danger of becoming obsolete, unless they seize the opportunity by providing what consumers want. Those consumers increasingly demand that the food they eat and the clothes they wear come from producers who observe responsible farming practices such as cover crops, reduced or no tillage, and other regenerative agriculture techniques.
True to his conversational speaking style, in this book, Steve describes his consulting role for the largest frozen food processor in the world and other major corporate players, like Wrangler. These companies are positioning themselves for a profitable future, marketing to consumers who are desiring nutritious food and sustainable grown fiber. Farmers must do likewise to ensure they will have a continuing market for their goods. To future-proof their farms, they must heal and nurture the life-giving soil that sustains their livelihood, as a foundation to meet the needs of the market in the years ahead.
Steve Groff has perfected the soil health concepts on his own farm and taken his message across the nation and to the corners of the world, promoting a new mindset that could save the family farm from extinction. This book is his WAKE-UP CALL! This book is also a rare opportunity to peak into the inner thoughts and perspectives of a farmer who wants to make a difference in the health of the planet, the health of business, and ultimately the health of the people. An informative and easy weekend read!

About the Author
STEVE GROFF is a leading authority on the use of cover crops, no-till planting, and regenerative agriculture. A third-generation farmer from Lancaster County, Pennsylvania, Groff has been a frequent speaker and consultant across the United States and Canada and such international destinations as Bulgaria, Hungary, Australia, Romania, Belgium, France, Germany, South Africa, Argentina, Uruguay, and Greece. He designed the first roller-crimper for cover crops in North America; developed the Tillage Radish; started the first company in the world exclusively selling cover crop seed; and was the first commercial vegetable farmer to transplant tomatoes with no-till. Groff has consulted for Wrangler, Stroud Water Research Center, the Chesapeake Bay Foundation, the Natural Resources Conservation Service, Rodale Institute, Penn State University, the University of Maryland, and Cornell University.

Reviews

"What inspires me most about Steve's message is that regenerative farming improves soil nutrient value and the foods it grows. Future-proof farming is market-responsive, eco-friendly, and quickly adaptable. Read and be inspired." -KEN HURST, MD, Fellow of the American Academy of Family Physicians

"Food production is at the start of a momentous change. As usual, Steve anticipates what his audience needs to know and explains new concepts in a common-sense, accessible way. In this book, the Cover Crop Coach steps out of the field, leading farmers to reorient their mindset and their business for success that will last for generations to come." -JENNIFER NELSON, owner, Resource Smart, LLC

"The incredible journey of how a vegetable farmer from Pennsylvania is changing the way the world looks at food and fiber. Steve Groff is not only a true innovator, but a visionary who shows us the path to a healthy future!" -GABE BROWN, farmer and author of Dirt to Soil: One Family's Journey into Regenerative Agriculture

"Steve's message is not only clear and compelling, but it is based on his vast experience and dedication to the core principles of regenerative agriculture." -JEFF MITCHELL, PHD, cropping systems specialist, University of California

"Farming in nature's image is a skilled art and mastery that few embrace or understand. Steve Groff is an artisan of ecological life. For decades, he planted diverse cover crops-the most transformative, renewing, and healing force on the living soil. Read Steve's journey; learn from his collective and well-traveled wisdom on how regenerative agriculture can transform and heal our earth." -RAY ARCHULETA, Missouri farmer and regenerative agriculture advocate

Book Information
ISBN 9781642251869
Author Steve Groff
Format Hardback
Page Count 200
Imprint Advantage Media Group
Publisher Advantage Media Group