'Engaging and insightful.' REED HASTINGS, CEO of Netflix

'Charming, fascinating and very funny. Marc Randolph demystifies the world of Silicon Valley start-ups, and makes you laugh a lot along the way.' DECCA AITKENHEAD, The Sunday Times

'Pick up the book guys. I have a funny feeling it will bring you value.' GARY VAYNERCHUK, author of NYT bestseller Crushing It

In the vein of Phil Knight's SHOE DOG, this is the inside story of the creation of Netflix, one of the world's most successful entertainment companies, from the very first CEO.

Now with over 207 million subscribers, Netflix's triumph feels inevitable but the twenty-first century's most disruptive start-up began with few believers and calamity at every turn. Marc Randolph's transformational journey exemplifies how anyone with grit and determination can change the world - even with an idea that many think will never work.

What emerges, however, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in life: How do you begin? How do you weather disappointment and failure? What is success?

From idea generation to team building to knowing when to let go, That Will Never Work is one of the most dramatic and insightful entrepreneurial stories of our time.

About the Author

Marc Randolph is a veteran Silicon Valley entrepreneur, advisor and investor. Marc was co-founder of Netflix, serving as their founding CEO, as the executive producer of their website, and as a member of their board of directors.

Although best known for starting Netflix, Marc's career as an entrepreneur spans more than four decades. He's founded or co-founded more than half a dozen other successful start-ups, mentored rising entrepreneurs including the co-founders of Looker Data which was sold to Google for $2.6 billion and invested in numerous successful tech ventures.

He is a frequent speaker at industry events, works extensively with young entrepreneur programmes, sits on the board of the environmental advocacy group 1% for the Planet, and chairs the National Outdoor Leadership School's Board of Trustees.

Marc is the host of podcast 'That Will Never Work', which was launched in January 2021 and is designed to help budding entrepreneurs.

Website: marcrandolph.com

Reviews
Marc Randolph will demystify the world of Silicon Valley start-ups and make you laugh a lot. -- Decca Aitkenhead * Sunday Times *
A charming first-person account of the early days. * Wall Street Journal *
Engaging and insightful -- Reed Hastings * current CEO of Netflix *
An engaging read that will engross any would-be entrepreneur * Washington Post *
Pick up the book guys. I have a funny feeling it will bring you value -- Gary Vaynerchuck * author of NYT bestseller Crushing It *
A fantastic example of how the creative process requires a balance of power and humility -- Amy Cuddy * bestselling author of Presence *
An entertaining chronicle of creativity, luck and unflagging perseverance * Kirkus *
A fantastic book for anyone who wants to know how Netflix came to be. But it's also inspirational for anyone who wants to start a company. -- Alison Kosik * CNN *
Netflix was built on the creative DNA of one man - Marc Randolph. -- Gina Keating * author of Netflixed: The Epic Battle for America's Eyeballs *
Marc is an unusually brave soul. Marc's genius in recognizing that not knowing frees you to experiment and observe and to ultimately win. -- Lloyd Tabb * founder of Looker *



Book Information
ISBN 9781913068219
Author Marc Randolph
Format Paperback
Page Count 320
Imprint Endeavour
Publisher Octopus Publishing Group
Weight(grams) 224g
Dimensions(mm) 196mm * 126mm * 26mm