Description
- Addresses the development of sport sponsorship and considers it from a health perspective.
- The author synthesises modern approaches to sponsorship and examines how transnational corporations use the latest digital technologies to promote unhealthy brands to sports fans.
- Key case studies examine the unhealthy sponsorship of the world’s biggest sporting events.
Book Information
ISBN 9781032145181
Author Robin Ireland
Format Hardback
Page Count 156
Imprint Taylor & Francis Ltd
Publisher Taylor & Francis Ltd
Weight(grams) 490g