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The Customer-Driven Playbook - Converting Customer Insights into Successful Products by Travis Lowdermilk 9781491981276
RRP: £39.99Booksplease Price: £27.15Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The... -
User-Centered Design: A Developer's Guide to Building User-Friendly Applications Travis Lowdermilk 9781449359805
RRP: £23.99Booksplease Price: £15.94How do you design engaging applications that people love to use? This book demonstrates several ways to include valuable input from potential clients and customers throughout the process. With... -
The Customer-Driven Culture: A Microsoft Story: Six Proven Strategies to Hack your Culture and Develop a Learning Focused Organization Travis Lowdermilk 9781492058717
RRP: £39.99Booksplease Price: £26.55If you're striving to make products and services that your customers will love, then you'll need a customer-driven organization. As companies transform their businesses to meet the demands of the...