Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess and apply the latest constructs, methods, techniques and processes to enable managers, professionals, and practitioners to be more effective in designing, developing and commercializing new products and services. It provides guidance and support in formulating and executing NPD programs for business practitioners and MBA students. The book is written from an Integrated Product Development (IPD) perspective, linking all aspects of marketing, costing and manufacturing into the development process even before the first prototype is built. It covers the advanced tools necessary to achieve this such as virtual prototyping and fully integrated business systems, and explains the changes needed to organizational structure and thinking.

Covers product innovation from an Integrated Product Development (IPD) perspective, using leading edge methods and techniques.

About the Author
David L. Rainey has over 30 years of experience and leadership in industry and academia. He is a professor of management and the Chair of the Hartford Department of the Lally School of Management and Technology at Rensselaer Polytechnic Institute. He is a leading internationally known authority on global enterprise management, sustainable development, technological entrepreneurship, and product innovation.

Reviews
Review of the hardback: '... recommended as a textbook at postgraduate studies within the MBA programme.' Management



Book Information
ISBN 9780521066013
Author David L. Rainey
Format Paperback
Page Count 640
Imprint Cambridge University Press
Publisher Cambridge University Press
Weight(grams) 1010g
Dimensions(mm) 229mm * 152mm * 34mm