Description
A top expert on strategic communication, James Farwell combines superb scholarship with concise, vibrant writing in this riveting study of how leaders from antiquity to today have employed the principles of communication. It's a great read, sharply insightful, and immensely informative. -- Ambassador Gilbert A. Robinson (ret.) Again James Farwell connects today's dots with the perplexing challenges of strategic communications. Every kinetic strike must have a strategic message. So much so that the message is more powerful than the strike. That is the insight that Farwell provides along with so many others. A must read for public relations officers, military information officers, and all of today's and tomorrow's leaders. -- Lt. Gen. Dell L. Dailey, USA (Ret.), former director, Center for Special Operations, US Special Operations command; former ambassador-at-large and coordinator for counterterrorism, State Department A timely examination of contemporary American strategic communication, Persuasion and Power draws on case studies ripped from the headlines of the last decade. No other book on the strategic communication shelf so clearly lays out the approaches, jargon, tools, and techniques used by State Department diplomats, military officers, and aid workers one finds on the ground in almost every foreign country. -- Amb. Brian E. Carlson, defense and diplomacy specialist, InterMedia Research Institute There is an art to effective communication, to be sure, but art without a strategic objective is of dubious merit. In this intelligent and sweeping book, James P. Farwell provides profound insights into how different countries, cultures, and institutions use words and deeds to inform and shape the ideas, values, and actions of others. -- William S. Cohen, former Secretary of Defense
About the Author
James P. Farwell is an expert in communication strategy and cyber war who advises the US Department of Defense and the US Special Operations Command on a range of global initiatives and actions, including strategic communication. He is also a senior research fellow in strategic studies at the Canada Centre for Global Security Studies in the Munk School of Global Affairs at the University of Toronto. He is the author of the highly acclaimed The Pakistan Cauldron: Conspiracy, Assassination, and Instability.
Reviews
The strength of Persuasion and Power is its exhaustive research, reflected in numerous vignettes and research that compellingly illustrate successful concepts, benefits, and failures of strategic communication. Scholars and strategic communicators alike will be impressed with Farewell's research and proposed solutions to enhance strategic communication. Persuasion and Power is a must-read for those with an interest in strategic communication. Military Review Farwell offers a sophisticated analysis, richly illustrated with examples and anecdotes. Survival If you're involved in politics, public affairs, business or marketing, I highly recommend you read this book and hope your competition doesn't. -- Councilman Todd A. Kinsey This book is thorough, scholarly, informative, and well written. Choice Persuasion and Power is an informed, informative, thoughtful, thought-provoking, and an absolutely recommended addition to professional, NGO, governmental, academic, and community library Political Science and Communication reference collections. Midwest Book Review
Book Information
ISBN 9781589019423
Author James P. Farwell
Format Paperback
Page Count 288
Imprint Georgetown University Press
Publisher Georgetown University Press
Weight(grams) 386g