General

The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, but a lot of this information will be its own internal data, rather than information being supplied by an...

Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781394303069Author Graham HawkinsFormat PaperbackImprint John Wiley & Sons Australia LtdPublisher John Wiley & Sons Australia Ltd

Over a career of more than 40 years, Joe Denham has trained many salespeople through stand-up presentations and lectures. Now he shares those lessons and his knowledge in /The Sales Professional/ with anyone who has a strong work ethic and wants to to...

Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive...

Dieses Buch beschreibt die neuesten Entwicklungen, die sich im endkundenorientierten Vertrieb – im Consumer Sales – auftun. Endkunden werden schon lange nicht mehr nur im Ladengeschäft erreicht, sondern über eine Vielzahl von Kanälen, die sich durch neue...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781032443300Author Jaywant SinghImprint Taylor & Francis LtdPublisher Taylor & Francis Ltd

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780138360467Author Connor JoyceFormat PaperbackPage Count 352Imprint New Riders PublishingPublisher Pearson Education (US)

What is the secret to success? Expressing your unique, individual value with fearless authenticity. How we communicate—the words we say and how we say them—has the profound power to change lives, form connections, and create communities. But many of us...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781119324898Author Jeb BlountFormat PaperbackPage Count 256Imprint John Wiley & Sons IncPublisher John Wiley & Sons Inc

"Service" in this book refers to the behaviors and actions of serving customers. "Selling" in this book refers to the behaviors and actions of selling products to customers. Hence, this book is completely different from other books on these subjects --...

Those who are able to assess themselves and their customers are better in adapting to their counterparts and their needs. The result: Salespeople learn how to deal with all types of customer. And the customers feel that they have been completely...

Presenting a thorough, comprehensive theory of spiritual capital based on solid academic research, 'Spiritual Capital' serves to reinforce and amplify the notion of a moral economic core that is beginning to feature in contemporary economic arguments. In...

Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer. Responsible Marketing takes readers through a forward-looking approach to inclusive...

Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer. Responsible Marketing takes readers through a forward-looking approach to inclusive...

Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C brands killing it in the creator economy and wanted to do the same? If so, this practical guide on how B2B brands can partner with creators to generate more...

Quote 3 helps you take transactional relationships and turn them into meaningful interactions to transform your business—and your life!Quote 3 is a groundbreaking technique that has proven to dramatically increase sales. Author and sales guru Michael...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781394263943Author Julia EwertFormat PaperbackPage Count 224Imprint John Wiley & Sons Australia LtdPublisher John Wiley & Sons Australia LtdWeight(grams)...

The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK,...

What do companies such as Northwestern Mutual Life, Nokia, and Zapier have in common? They approach selling differently than any of their competitors. Sales is not a transaction executed by the sales department; it’s a process that all employees support...

Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential...

Dieses Buch erklärt, wie Vertriebsteams mit dem Trusted-Associate-Konzept ihre Performance im Verkauf nachhaltig verbessern können. Matthias Schlageter führt systematisch und strukturiert durch die entscheidenden Schritte dieses Konzepts. Aufbauend auf...

Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory – focusing on industry-specific terminology...

Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential...

While the definition of database marketing hasn�€�t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new...

This book is a complete guide to learning the critical selling and negotiation skills to gain a competitive edge in a challenging business environment.The volume covers various negotiation approaches, strategies, tactics and styles that are adaptable and...

Review of Marketing Research pushes the boundaries of marketing - broadening the marketing concept to make the world a better place. This special issue provides a roadmap for future research on different aspects of consumer vulnerabilities, which include...

"Service" in this book refers to the behaviors and actions of serving customers. "Selling" in this book refers to the behaviors and actions of selling products to customers. Hence, this book is completely different from other books on these subjects --...

This book is a complete guide to learning the critical selling and negotiation skills to gain a competitive edge in a challenging business environment.The volume covers various negotiation approaches, strategies, tactics and styles that are adaptable and...

Dieses Buch erläutert, wie Organisationen neue Vertriebsstrukturen aufbauen oder bestehende bewerten und optimieren können. In volatilen Zeiten mit hohen Kundenerwartungen sowie austauschbaren Produkten und Dienstleistungen müssen Vertriebsorganisationen...

What do companies such as Northwestern Mutual Life, Nokia, and Zapier have in common? They approach selling differently than any of their competitors. Sales is not a transaction executed by the sales department; it’s a process that all employees support...

Germany�€�s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The �€�Made in Germany�€��‚�€� Champion Brands, Ugesh A...

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.The...

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.The...