General

• Written by a top expert in multicultural marketing with industry and agency experience, as well as a Latino background • Breaks down stereotypes and offers clear insights into the US’s fastest-growing demographic segment • Offers a roadmap to success...

The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new...

This is the fast track route to mastering all aspects of sales promotion. This title covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international...

The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new...

This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.Book InformationISBN 9780631187158Author C EnnewFormat...

The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in your target market's trade magazines, newspapers and journals. The techniques are designed to help you stand out...

This book addresses a gap in how organizations adopt and introduce modern sales strategies. It is written for business owners, sales executives, leaders, and professionals -- anyone who has the desire to create a rapid and sustained increase in their...

• Helps readers navigate the mysterious world of selling intangible professional services • Draws on the 30 years’ experience of its author, a leading sales trainer with three books and countless articles and speeches to his credit • Follows a fun and...

As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-event in the world, marketers everywhere are increasing their sophistication in using the Olympic platform...

Want to be on top in your sales career?How do you succeed in the profession of selling?while also maintaining your sanity, avoiding ulcers and heart attacks, continuing in a good relationship with your spouse and children, meeting your financial...

It has been estimated that 80 per cent of all buying decisions are based on emotion. The key to successful sales is making the right connection with the customer and extracting the right emotional response. Updated and revised, this book sets out a tried...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781949537192Author Gini Graham ScottFormat HardbackPage Count 158Imprint Changemakers PublishingPublisher Changemakers PublishingWeight(grams) 567g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788180563362Author Steven A. HaroldFormat PaperbackPage Count 176Imprint Leads PressPublisher B Jain Publishers Pvt LtdWeight(grams) 198g

Start with Who represents the next generation beyond Simon Sinek’s Start with Why and Gartner’s The Challenger Sale—written by Matthew Dixon and Brent Adamson—and includes groundbreaking science, concepts, and templates that can help drive rapid success...

Bill Webb shares his secrets of success in this book--so you can win big with them. This book focuses on increasing market share, profit margins, and personal incomes in "lean" times. Builders: Grab this book. Lead your sales team to capture...

This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781953295538Author Bernie WeissFormat HardbackPage Count 256Imprint Matt HoltPublisher Matt HoltWeight(grams) 152g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781524979065Author David StruttonPage Count 277Imprint Kendall/Hunt Publishing Co ,U.S.Publisher Kendall/Hunt Publishing Co ,U.S.

Building suppliers, manufacturers, trade contractors, real estate brokers-if you sell products or services to home builders, this book will increase your success rate and business savvy. Learn the types of builders and what will get you in the door and...

This book shows how logistics service providers can develop viable strategies for sustainable growth and thus position themselves for the future. The logistics industry is changing rapidly, and in this one of the most fiercely competitive industries,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788180941153Author S. SoundianFormat PaperbackImprint Mjp PublishersPublisher Mjp Publishers

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781576750179Author MORGENFormat HardbackPage Count 272Imprint Berrett-KoehlerPublisher Berrett-KoehlerWeight(grams) 547gDimensions(mm) 235mm * 161mm * 25mm

During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive...

An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to...

Total Quality Service rises to the business challenge of the 90s. It explains in the most concise terms possible the principles of TQS. The research stands-most unhappy customers do not complain. Instead, they never again buy from businesses that just...

As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a...

What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781528993913Author Tony YardleyFormat PaperbackPage Count 70Imprint Austin Macauley PublishersPublisher Austin Macauley Publishers

Does sales seem more magic than logic to you? Sales Savvy reveals the simple steps to close more deals based on the author's own international sales experience of over 30 years. Tailored for people who may not come from a sales background but who still...

A clinical psychologist and writer/producer share secrets to overcoming presentation anxiety and crafting the perfect "award-winning" pitch-no matter what industry you work in! From impromptu elevator pitches to full-board presentations,...

The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams. However, in many of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781600375347Author Michael LovasFormat PaperbackImprint Morgan James PublishingPublisher Morgan James PublishingWeight(grams) 295g

There are hundreds of books out there on sales, but 7 Secrets to Successful Sales Management is one of the few aimed directly at the most critical person in the sales organization: the sales manager. A practical, hands-on guide, the book presents an...

Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products...

Smart insight and best practices for achieving sales excellence in any market The proverbial 800-pound gorilla is the monster in the room that you just can't ignore, though maybe you want to. In sales, the 800-pound gorilla is that salesperson or...

Strategic Shopper Marketing provides a uniquely strategic perspective on the "anything, anywhere, anytime" retail revolution.Following the principles set out by leading global consultant Georg August Krentzel, a practitioner can connect shopper marketing...

This title includes a number of Open Access chapters. Tourism has become a key global economic activity as expectations with regard to our use of leisure time have evolved, attributing greater meaning to our free time. Tourism is one of the world s...

This groundbreaking book describes the Lean journey as it extends to a business area that is mission critical, yet has been virtually untouched by the Lean transformation. Lean for Sales: Bringing the Science of Lean to the Art of Selling provides sales...

Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing...

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'-there is...