General

Make the most of sales and marketing Those who have direct responsibility for sales and marketing organizations, as well as those who want more knowledge about the best practices in these critical areas, will gain new and important insights from Dan...

Excellent customer service does not come about by accident. It is a learnable set of behaviors that can be monitored, measured, and managed. Drawing from his highly successful seminars and training programs, Gary S. Goodman presents a surefire system for...

Featuring contributions by some of the leading experts in Korean studies, this book examines the political content of Kim Jong-Il's regime maintenance, including both the domestic strategy for regime survival and North Korea's foreign relations with...

The contributors to this work examine the evolution of U.S. foreign policy toward the Third World, and the new policy challenges facing developing nations in the post-Cold War era. The book incorporates the key assessment standards of U.S. foreign...

Set against the backdrop of the war in Iraq, drastically altered relations with traditional U.S. allies, intense partisanship, and a national debate over moral values, the 2004 presidential campaign presented voters with a clear choice that reflected...

Integrating topics in urban development, real estate, higher education administration, urban design, and campus landscape architecture, this is the first book to explore the role of the university as developer. Accessible and clearly written, and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780730357018Author Cara WrigleyFormat PaperbackPage Count 248Imprint John Wiley & Sons Australia LtdPublisher John Wiley & Sons Australia LtdWeight(grams)...

The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.About the AuthorBarbara R. Lewis is Senior Lecturer in...

Marketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at E.M. Lyon, Visiting Professor at Cranfield School of Management ". the most detailed, accurate and pragmatic approach to...

"Torsten H. Nilsona s new book Competitive Branding contains useful information on two of the hottest words in marketing, "competitive" and "branding". Ita s a must read." Jack Trout, President of Trout & Partners Ltd...

"International Marketing: Consuming Globally, Thinking Locally" has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from...

Understanding Marketing A European Casebook Understanding Marketing has been written by marketing lecturers drawn from leading universities and business schools throughout Europe. This collection of case studies covers a broad range of marketing issues,...

Industrial or business-to-business marketing places very specific demands on those responsible for it. Yet all too often the strengths of these managers are technical, founded on expertise and product knowledge. There is seldom any formal understanding...

A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization-with...

David Peoples reveals how you can reach the decision makers at thetop and clinch the sale. It's tougher than ever to win over today'scustomers, but it helps to have David Peoples on your side. Thisinternationally known author, speaker, and sales trainer...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788131910832Author Allan BonsallFormat PaperbackPage Count 204Imprint B Jain Publishers Pvt LtdPublisher B Jain Publishers Pvt LtdWeight(grams) 303g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788131906620Author Pan AhujaFormat PaperbackPage Count 138Imprint B Jain Publishers Pvt LtdPublisher B Jain Publishers Pvt LtdWeight(grams) 164g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788120754010Author Bill SchleyFormat PaperbackPage Count 221Imprint Sterling Publishers Pvt.LtdPublisher Sterling Publishers Pvt.LtdWeight(grams) 312g

Successful Selling in easy steps is written both for the individual, self-employed sales rep as well as for use by large corporations as a great sales 'tool' for their staff. The author, Gary Collins, has been in sales management for global blue-chip...

This practical text strives to further the autonomy of the audiology profession by presenting an A to Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788202490973Author Sveinung JorgensenFormat HardbackPage Count 252Imprint Cappelen Damm AkademiskPublisher Cappelen Damm Akademisk

As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a...

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure,...

Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals...

Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of...

This title includes a number of Open Access chapters. Tourism has become a key global economic activity as expectations with regard to our use of leisure time have evolved, attributing greater meaning to our free time. Tourism is one of the world s...

This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers' buying intentions and decisions. The chapters consider consumer behavior theory in...

This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers' buying intentions and decisions. The chapters consider consumer behavior theory in...

As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a...

A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Based on a unique new strategy that...

Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the...

The first book to focus on crowdfunding in sport, an important new source of financeExamines the research evidence for crowdfunding, and how it can be successfully implemented by sports organisationsTakes a deep dive into how crowdfunding works in the...

This book covers various topics related to marketing and business analytics. It explores how organizations can increase their profits by making better decisions in a timely manner through the use of data analytics. This book is meant for students,...

• Fills a gap in the market as a textbook designed to develop student employability and the skills required specifically in a Marketing career, which is a priority for UK Business schools • Research-based, with theoretical foundations coupled with...

This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field. It details the foundational studies in the area, reviews current controversies, outlines the main theories and models of fundraising, and...

Why are companies like Salesforce, Whirlpool, and Cintas repeatedly recognized for their top sales performance? What are they doing that sets them apart from their competition, allowing them to increase sales revenue year over year? It’s not a result of...

Why are companies like Salesforce, Whirlpool, and Cintas repeatedly recognized for their top sales performance? What are they doing that sets them apart from their competition, allowing them to increase sales revenue year over year? It’s not a result of...

This book helps salespeople decode jargon and doublespeak commonly heard during the selling process and offers tips on how to move beyond ambiguous terminology and close the deal.   Sorted into sales, marketing and management sections, Sales on the Go...

This book shows media salespeople the optimal sales process using a structured step-by-step guide: Using a sales navigator, it accompanies sellers from the media business through different roads and guides them from the start - the search for suitable...

The U.S. Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book...