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Sales, Marketing, and Continuous Improvement: Six Best Practices to Achieve Revenue Growth and Increase Customer Loyalty by Daniel M. Stowell 9780787908577
RRP: £34.99£30.85Make the most of sales and marketing Those who have direct responsibility for sales and marketing organizations, as well as those who want more knowledge about the best practices in these critical areas, will gain new and important insights from Dan... -
Monitoring, Measuring, and Managing Customer Service Gary S. Goodman (Goodman Communications Corporation in Glendale, California) 9780787951399
RRP: £37.99£33.38Excellent customer service does not come about by accident. It is a learnable set of behaviors that can be monitored, measured, and managed. Drawing from his highly successful seminars and training programs, Gary S. Goodman presents a surefire system for... -
North Korea: The Politics of Regime Survival: The Politics of Regime Survival by Young Whan Kihl 9780765616388
RRP: £135.00£117.68Featuring contributions by some of the leading experts in Korean studies, this book examines the political content of Kim Jong-Il's regime maintenance, including both the domestic strategy for regime survival and North Korea's foreign relations with... -
U.S. Foreign Policy Toward the Third World: A Post-cold War Assessment: A Post-cold War Assessment by Jurgen Ruland 9780765616203
RRP: £105.00£90.86The contributors to this work examine the evolution of U.S. foreign policy toward the Third World, and the new policy challenges facing developing nations in the post-Cold War era. The book incorporates the key assessment standards of U.S. foreign... -
A Defining Moment: The Presidential Election of 2004: The Presidential Election of 2004 by William J. Crotty 9780765615619
RRP: £135.00£117.28Set against the backdrop of the war in Iraq, drastically altered relations with traditional U.S. allies, intense partisanship, and a national debate over moral values, the 2004 presidential campaign presented voters with a clear choice that reflected... -
The University as Urban Developer: Case Studies and Analysis: Case Studies and Analysis by David C. Perry 9780765615411
RRP: £135.00£117.68Integrating topics in urban development, real estate, higher education administration, urban design, and campus landscape architecture, this is the first book to explore the role of the university as developer. Accessible and clearly written, and... -
Affected: Emotionally Engaging Customers in The Digital Age by Cara Wrigley 9780730357018
RRP: £19.95£14.18Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780730357018Author Cara WrigleyFormat PaperbackPage Count 248Imprint John Wiley & Sons Australia LtdPublisher John Wiley & Sons Australia LtdWeight(grams)... -
The Blackwell Encyclopedic Dictionary of Marketing Barbara R. Lewis (UMIST) 9780631214854
RRP: £32.99£21.22The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.About the AuthorBarbara R. Lewis is Senior Lecturer in... -
Marketing the Unknown: Developing Market Strategies for Technical Innovations Paul Millier (E.M. Lyon (France) and Cranfield School of Management (UK)) 9780471986218
RRP: £47.99£41.81Marketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at E.M. Lyon, Visiting Professor at Cranfield School of Management ". the most detailed, accurate and pragmatic approach to... -
Competitive Branding: Winning in the Market Place with Value-Added Brands by Torsten H. Nilson 9780471984573
RRP: £40.99£35.91"Torsten H. Nilsona s new book Competitive Branding contains useful information on two of the hottest words in marketing, "competitive" and "branding". Ita s a must read." Jack Trout, President of Trout & Partners Ltd... -
International Marketing: Consuming Globally, Thinking Locally by Andrew McAuley 9780471897446
RRP: £50.95£44.71"International Marketing: Consuming Globally, Thinking Locally" has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from... -
Understanding Marketing: A European Casebook by Celia Phillips 9780471860938
RRP: £41.95£36.73Understanding Marketing A European Casebook Understanding Marketing has been written by marketing lecturers drawn from leading universities and business schools throughout Europe. This collection of case studies covers a broad range of marketing issues,... -
Nuts, Bolts and Magnetrons: A Practical Guide for Industrial Marketers Paul Millier 9780471853251
RRP: £41.99£36.75Industrial or business-to-business marketing places very specific demands on those responsible for it. Yet all too often the strengths of these managers are technical, founded on expertise and product knowledge. There is seldom any formal understanding... -
Avon: Building The World's Premier Company For Women Laura Klepacki 9780471787235
RRP: £17.99£12.14A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization-with... -
Selling to the Top: David Peoples' Executive Selling Skills David A. Peoples (Longboat Key, Florida) 9780471581055
RRP: £37.99£24.24David Peoples reveals how you can reach the decision makers at thetop and clinch the sale. It's tougher than ever to win over today'scustomers, but it helps to have David Peoples on your side. Thisinternationally known author, speaker, and sales trainer... -
Brand Aid: Brand Power at the Heart of Your Business by Allan Bonsall 9788131910832
RRP: £6.25£4.21Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788131910832Author Allan BonsallFormat PaperbackPage Count 204Imprint B Jain Publishers Pvt LtdPublisher B Jain Publishers Pvt LtdWeight(grams) 303g -
Sales Manual: The Successful Business Mantra of the Sales Professionals by Pan Ahuja 9788131906620
RRP: £4.95£3.44Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788131906620Author Pan AhujaFormat PaperbackPage Count 138Imprint B Jain Publishers Pvt LtdPublisher B Jain Publishers Pvt LtdWeight(grams) 164g -
8 Week Brand Secret: How to Discover the Big Idea by Bill Schley 9788120754010
RRP: £10.99£7.00Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788120754010Author Bill SchleyFormat PaperbackPage Count 221Imprint Sterling Publishers Pvt.LtdPublisher Sterling Publishers Pvt.LtdWeight(grams) 312g -
Sales in easy steps Gary Collins 9781840784244
RRP: £10.99£7.38Successful Selling in easy steps is written both for the individual, self-employed sales rep as well as for use by large corporations as a great sales 'tool' for their staff. The author, Gary Collins, has been in sales management for global blue-chip... -
Marketing in an Audiology Practice Brian Taylor 9781597565691
RRP: £81.00£80.38This practical text strives to further the autonomy of the audiology profession by presenting an A to Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this... -
Responsible & Profitable by Sveinung Jorgensen 9788202490973
RRP: £44.99£31.65Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788202490973Author Sveinung JorgensenFormat HardbackPage Count 252Imprint Cappelen Damm AkademiskPublisher Cappelen Damm Akademisk -
Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion by Ashok Charan 9789811274480
RRP: £55.00£48.03As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a... -
Tourism Marketing: A Strategic Approach by Nilanjan Ray 9781774636954
RRP: £82.99£72.55Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure,... -
Hospitality Sales and Marketing: An Evolutionary Journey with Howard Feiertag by Howard Feiertag 9781774634622
RRP: £82.99£72.15Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals... -
The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing, and Evaluation by Seungwon "Shawn" Lee 9781774633427
RRP: £82.99£72.15Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of... -
Tourism and Hospitality: Issues and Developments by Jaime Seba 9781774632284
RRP: £82.99£72.15This title includes a number of Open Access chapters. Tourism has become a key global economic activity as expectations with regard to our use of leisure time have evolved, attributing greater meaning to our free time. Tourism is one of the world s... -
Green Consumerism: Perspectives, Sustainability, and Behavior by Ruchika Singh Malyan 9781774631836
RRP: £82.99£72.15This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers' buying intentions and decisions. The chapters consider consumer behavior theory in... -
Green Consumerism: Perspectives, Sustainability, and Behavior by Ruchika Singh Malyan 9781771886949
RRP: £116.00£100.61This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers' buying intentions and decisions. The chapters consider consumer behavior theory in... -
Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer by Ashok Charan 9789811274466
RRP: £55.00£48.03As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a... -
Golden Circle Secrets: How to Achieve Consistent Sales Success Through Customer Values & Expectations Dale Midgley 9780471718574
RRP: £16.99£11.54A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Based on a unique new strategy that... -
Generation Alpha in Beta: Kidsmarketing in a Changing World Maarten Leyts 9789401463799
RRP: £30.00£19.40Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the... -
Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing by Szczepan Kościółek 9781032341163
RRP: £135.00£117.28The first book to focus on crowdfunding in sport, an important new source of financeExamines the research evidence for crowdfunding, and how it can be successfully implemented by sports organisationsTakes a deep dive into how crowdfunding works in the... -
AI-Based Data Analytics: Applications for Business Management by Kiran Chaudhary 9781032411767
RRP: £74.99£65.75This book covers various topics related to marketing and business analytics. It explores how organizations can increase their profits by making better decisions in a timely manner through the use of data analytics. This book is meant for students,... -
Marketing Skills in Practice: Developing a Successful Marketing Career by Linda Anne Barkas 9781032429748
RRP: £39.99£35.06• Fills a gap in the market as a textbook designed to develop student employability and the skills required specifically in a Marketing career, which is a priority for UK Business schools • Research-based, with theoretical foundations coupled with... -
Fundraising and Nonprofit Marketing: A Research Overview Roger Bennett 9781032428093
RRP: £49.99£43.50This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field. It details the foundational studies in the area, reviews current controversies, outlines the main theories and models of fundraising, and... -
The Unstoppable Sales Team: Elevate Your Team’s Performance, Win More Business, and Attract Top Performers by Shawn Casemore 9781032391519
RRP: £97.99£84.89Why are companies like Salesforce, Whirlpool, and Cintas repeatedly recognized for their top sales performance? What are they doing that sets them apart from their competition, allowing them to increase sales revenue year over year? It’s not a result of... -
The Unstoppable Sales Team: Elevate Your Team’s Performance, Win More Business, and Attract Top Performers by Shawn Casemore 9781032391502
RRP: £24.99£21.81Why are companies like Salesforce, Whirlpool, and Cintas repeatedly recognized for their top sales performance? What are they doing that sets them apart from their competition, allowing them to increase sales revenue year over year? It’s not a result of... -
Sales on the Go: The Salesperson’s Desk Reference and Formulary for Sales Success by Adam Berg 9781071632109
RRP: £29.99£19.40This book helps salespeople decode jargon and doublespeak commonly heard during the selling process and offers tips on how to move beyond ambiguous terminology and close the deal. Sorted into sales, marketing and management sections, Sales on the Go... -
The Sales Sat Nav for Media Consultants: The Roadmap to More Revenue in the Sale of Advertising Materials by Ricky McKenna 9783658407339
RRP: £54.99£32.35This book shows media salespeople the optimal sales process using a structured step-by-step guide: Using a sales navigator, it accompanies sellers from the media business through different roads and guides them from the start - the search for suitable... -
Hispanic Market Power: America’s Business Growth Engine by Isaac Mizrahi 9781032392318
RRP: £31.99£28.33The U.S. Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book...