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Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780883911211Author Robert NelsonFormat PaperbackPage Count 224Imprint Frederick FellPublisher Frederick Fell

This is the first volume, in a long-running series, on the subject of research in marketing.Book InformationISBN 9780892320417Author Jagdish N. ShethFormat HardbackPage Count 333Imprint JAI Press Inc.Publisher Emerald Publishing LimitedWeight(grams) 656g

Selling Technology offers a look at high-tech markets from within, through the experience of salespeople, purchasing agents, and engineers who construct markets for emergent technologies through their daily engagement in sales interactions. Although...

This comprehensive and exhaustive reference work on the subject of education from the primary grades through higher education combines educational theory with practice, making it a unique contribution to the educational reference market. Issues related...

This first volume of "Research in Competence-Based Management (RCBM)" signals the launch of a long-awaited outlet for peer-reviewed research papers contributing to advancement of competence-based management theory. Each volume in "RCBM" will be focused...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780730309994Author Ric WillmotFormat PaperbackPage Count 272Imprint John Wiley & Sons Australia LtdPublisher John Wiley & Sons Australia LtdWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780671736491Author Jan CarewFormat PaperbackPage Count 224Imprint Simon & SchusterPublisher Simon & Schuster

*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, political...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781564149916Author Dan KleinmanFormat PaperbackPage Count 256Imprint Career PressPublisher Red Wheel/Weiser

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780730334163Author Gary PittardFormat PaperbackPage Count 200Imprint John Wiley & Sons Australia LtdPublisher John Wiley & Sons Australia LtdWeight(grams)...

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management...

Marketing of Engineering Consultancy Services has always been a complex and multi-disciplinary subject, more so in a world of interconnected economies. The cross-border sourcing of services as an integral part of global value chain gained momentum with...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788492921898Author Ian MillsFormat PaperbackImprint UranoPublisher UranoWeight(grams) 363g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788183221542Author Janusz SzajnaFormat PaperbackPage Count 192Imprint Manjul Publishing House Pvt LtdPublisher Manjul Publishing House Pvt Ltd

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781934759271Author Larry KrakowFormat PaperbackPage Count 98Imprint Robert D. Reed PublishersPublisher Robert D. Reed PublishersWeight(grams) 158g

"Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly useful sense making about the value concept and value metrics is important because of the substantial...

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of...

Learn how to develop the values proven to boost sales performance, to ensure customers choose you over the competition in today's crowded marketplace. For years, sales people have struggled with cliched views of how they sell, while at the same time...

Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value. When it comes to buying and selling complex, high value products and services, people buy...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632650924Author Gail Z. MartinFormat PaperbackPage Count 240Imprint New Page Books,USPublisher Red Wheel/Weiser

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781601633217Author Debbie AllenFormat PaperbackPage Count 288Imprint Career PressPublisher Red Wheel/Weiser

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781599320878Author Steve ClarkFormat PaperbackPage Count 184Imprint Advantage Media GroupPublisher Advantage Media GroupWeight(grams) 354g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781501153464Author Stephen J HarvillFormat PaperbackPage Count 272Imprint Touchstone BooksPublisher Touchstone BooksWeight(grams) 227gDimensions(mm) 211mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781601630490Author Frank R. HorvathFormat PaperbackPage Count 192Imprint Career PressPublisher Red Wheel/Weiser

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781601632418Author Hal BeckerFormat PaperbackPage Count 256Imprint Career PressPublisher Red Wheel/Weiser

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632651181Author Jim McCormickFormat PaperbackPage Count 240Imprint New Page Books,USPublisher Red Wheel/WeiserWeight(grams) 1g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781789234367Author Sonyel OflazoğluFormat HardbackPage Count 160Imprint IntechOpenPublisher IntechOpen

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780976950639Author Tom ConnellanFormat PaperbackPage Count 135Imprint Peak Performance PressPublisher Peak Performance PressWeight(grams) 304g

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The...

Now in an expanded second edition to include new technologies, and incorporating post-pandemic developments, this is the first book to focus solely on developing the readers’ personal wine selling skills—for producers, distributors, and direct to the...

Now in an expanded second edition to include new technologies, and incorporating post-pandemic developments, this is the first book to focus solely on developing the readers’ personal wine selling skills—for producers, distributors, and direct to the...

Two experts who have summited the tallest mountains on each of the seven continents-and scaled the highest peaks in corporate sales-examine what it takes to achieve sales success, drawing on the techniques and determination it takes to climb the world's...

This book shows how logistics service providers can develop viable strategies for sustainable growth and thus position themselves for the future. The logistics industry is changing rapidly, and in this one of the most fiercely competitive industries,...

Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and valid measures has long been an acknowledged, it is often problematic to...

The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in...

Marketing is a dynamic field and marketing profession has to be innovator to understand the pulse of consumers and develop the strategies to serve them better and provide delight to them. For retaining the consumer. The marketing fundamental needs to be...

Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their...

Transform your sales process through effective collaboration between sales leadership and front-line sales staff In Revenue Revolution: Designing and Building a High-Performing Sales Team, the Co-Founder and CEO of Triple Session, Matt Doyon, delivers an...

The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, but a lot of this information will be its own internal data, rather than information being supplied by an...

Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "Ita s no use. You cannot outrun a bear anyway". The first one answers: "I dona t have to outrun the bear. I just...