General

In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their...

Are you ready to become a master of guerrilla marketing and joint ventures, the combined type of smarter marketing necessary for true entrepreneurial success worldwide in any economy and any marketplace. "Guerrilla Marketing and Joint Ventures" explains...

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that...

thebrandgym is a refreshingly simple, practical guide to boosting brand and business performance in a digital age. This new and updated edition 'reboots' the whole brand vision to action process, to be fit for purpose in today's digital age, and is...

This bestselling book -- now in its Fourth Edition - has become the gold standard for Sales Engineers, who engage on the technical side of the sales and buying process and are the people who know how everything works. It helps you navigate a complex and...

Sometimes, that promising lead turns out to be a bust. That first date doesn't lead to a second. The sales pitch fails to land the client. But what if they could? What if you knew the steps to "set up" each conversation to increase the likelihood that...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780446389297Author GirardFormat PaperbackPage Count 195Imprint Little, Brown and CompanyPublisher Little, Brown & CompanyWeight(grams) 204g

Learn how to develop the values proven to boost sales performance, to ensure customers choose you over the competition in today's crowded marketplace. For years, sales people have struggled with cliched views of how they sell, while at the same time...

The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales = income. Yet, many fail financially not because they do not have great ideas or even good work ethic, but typically because they don't know how to,...

If you're keen to enhance your sales skills set - look no further than DK's new and improved practical guide to selling. Learn how to build relationships, present your product and negotiate successfully to achieve the best business results. You'll...

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles...

Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and seasoned sales reps, from realtors, insurance agents to telemarketers, how to create pre-call plans and...

Your dreams become your destiny when you learn the secret art of asking!Most people have beautiful dreams deep inside-the things they would like to have, the relationships they'd love to enjoy, and the wellness and well-being that would help them express...

Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how...

Adapt your sales strategy to embrace the opportunities that digital channels can bring, with this ultimate guide to selling in the digital environment from engaging customers and generating leads to building an online network, with advice from leading...

The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an...

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781640074842Author Rob SperryFormat PaperbackPage Count 128Imprint Rob SperryPublisher Rob SperryWeight(grams) 181gDimensions(mm) 229mm * 152mm * 7mm

There are universal laws of selling that determine whether you succeed, or don't succeed - whether you earn enough to enjoy the lifestyle you want or struggle to make ends meet. When you align the wind with your sails, you move effortlessly across the...

Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as...

Hillary Carpio and Travis Henry of Snowflake helped create the go to market program behind the fastest growing software company in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into...

Sorry no description is available for this book at this time.

The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today's business environment for the modern entrepreneur. You will find inspiration and real, proven success...

"An essential introduction to sustainable domestic design." -Dwell magazineHow to Achieve Style and SustainabilityGreen Interior Design is the most comprehensive guide to sustainable building, designing, and decorating on the market. This beautifully...

The Management of Event Operations: project management, planning and customer satisfaction provides an introduction to the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the...

You Have What It Takes to Go Over the Top!Drawing on forty years as a world-class motivational speaker and author, Ziglar identifies and outlines in his best-selling Over the Top precisely how to achieve what people desire most from life-to be happy,...

Sustainable Management: A Complete Guide for Faculty and Students is both a textbook for students, as well as a teaching guide for educators. With a full introduction to sustainable management, the book covers a wide range of subject areas relevant to...

Learn the proven success secrets that get other people to see things your way without threats, without bribes, and without manipulation. Secrets of Power Persuasion is the most comprehensive how-to book ever published on the art of how to get what you...

Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology...

Master these top-performing sales skills to dominate the marketplace Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award...

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of the brand-as-a-country-or-region.Book...

Learn the ins and outs of sales techniques with this comprehensive and accessible guide that is the crash course in how to sell anything.Sometimes, it seems like learning a new skill is impossible. But whether you are interested in pursuing a full-times...

The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK,...

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product...

As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a...

Praise for stop acting like a seller and Start Thinking Like a Buyer "Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you want to set yourself apart from others, whether you're...

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't...

As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780991544233Author Alex DeyFormat PaperbackPage Count 153Imprint Giron BooksPublisher Giron BooksWeight(grams) 159gDimensions(mm) 211mm * 135mm * 8mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591848158Author Brent AdamsonFormat HardbackPage Count 288Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 465gDimensions(mm) 236mm * 157mm *...