General

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on...

Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today's top celebrities, brands, and sports icons, and how you can follow their lead...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781884956324Author Donna M GenettFormat HardbackPage Count 94Imprint Quill Driver Books, U.S.Publisher Quill Driver Books, U.S.Dimensions(mm) 216mm * 140mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781909623804Author Tim PrizemanFormat PaperbackPage Count 232Imprint Panoma PressPublisher Rethink PressWeight(grams) 259gDimensions(mm) 216mm * 140mm * 12mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781909623804Author Tim PrizemanFormat PaperbackPage Count 232Imprint Panoma PressPublisher Rethink PressWeight(grams) 259gDimensions(mm) 216mm * 140mm * 12mm

The ultimate guide to real estate prospecting for both rookies and veterans In Real Estate Prospecting: Create a Million-Dollar Life Through Relationships, Online Leads, Technology, and Social Media, founder, consultant, and real estate team leader...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781947200883Author Pace MorbyFormat HardbackPage Count 248Imprint Biggerpockets Publishing, LLCPublisher Biggerpockets Publishing, LLCWeight(grams)...

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your...

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services...

Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features...

The definitive guide to cold calling success!For more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of Cold Calling Techniques (That Really...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780984183517Author Victor ChengFormat PaperbackPage Count 202Imprint Innovation PressPublisher Innovation PressWeight(grams) 240gDimensions(mm) 216mm *...

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a...

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by...

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of ever newer, faster, and more effective techniques. The thoroughly revised third edition of Web Copy That Sells provides both timeless and...

Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It...

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781619618251Author Erin GarganFormat PaperbackPage Count 260Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 304gDimensions(mm) 216mm...

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578419862Author Mark W SchaeferFormat HardbackPage Count 320Imprint Schaefer Marketing SolutionsPublisher Schaefer Marketing SolutionsWeight(grams) 540g

Value-based pricing - pricing a product or service according to its value to the customer rather than its cost - is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative...

SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship Category In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized...

You have to do it... you might as well enjoy it No one likes a pushy, smarmy salesman - no one wants to be that guy ... but most of us need to sell to some extent. How else can we get any business? We all have to do it now, whether we're lawyers,...

Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the...

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies...

"Little Voice" is the chatter in the six inches between your ears that turns you into a hero one minute and a dunce the next. The 21 proven techniques presented here will reprogram the "Little Voice" in your brain in 30 seconds. In "Little Voice"...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632651969Author Roger DawsonFormat PaperbackPage Count 352Imprint New Page Books,USPublisher Red Wheel/WeiserWeight(grams) 1g

This book tells the story of how the convergence between corporate sustainability and sustainable investing is now becoming a major force driving systemic market changes. The idea and practice of corporate sustainability is no longer a niche movement...

Don't let anyone tell you that you have to choose between making money and making a difference. Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in...

A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why...

"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to...

A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive...

Realise the full benefits potential from your change projects For most managers in steering committees of PMOs (Project Management Office) most projects are costly in both time and money, and they often only reach a fraction of the expected benefits. In...

From data collection to evaluation and visualization of prediction results, this book provides a comprehensive overview of the process of predicting demand for retailers. Each step is illustrated with the relevant code and implementation details to...

Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366214Author Tom Big Al SchreiterFormat PaperbackPage Count 148Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

"After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."-Jim Cusick, vice president of sales, SAP America, Inc. "Following the...

Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The...

The definitive guide to designing digital-first experiences customers love. In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations are facing as they attempt to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366160Author Tom Big Al SchreiterFormat PaperbackPage Count 100Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...