General

When you help your customers and clients make profitable business decisions, the result is a win-win solution that can lead to a mutually beneficial long-term business relationship. In his widely received guide, Mack Hanan helps readers achieve just that...

Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event...

Learn the secrets of how recurring revenue is driven at expert firms like BCG, KPMG, EY, and more Never Say Sell: How the World's Best Consulting and Professional Services Firms Expand Client Relationships explains how to scale individual engagements...

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they...

Discover the lost secrets of accomplishment and achievement! Do you want to do more, accomplish more? Of course you do, everyone does. So, what's stopping you? Get Sh*t Done not only shows you what's preventing you from daily achievement, it provides...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780972752367Author Scott WestFormat PaperbackPage Count 218Imprint Insights PressPublisher Insights PressWeight(grams) 299gDimensions(mm) 229mm * 152mm *...

Understand the core concepts of marketing explained in a real-life context 'This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.' Dr...

The UK handmade market is currently riding high as our attitudes to shopping and the products we want to buy are changing. With this change comes a new wave of manufacturers - small, local and talented. If you are a producer of handmade products, or you...

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward...

Discover the teachings and insights from the world's leading marketing courses with The 30 Day MBA in Marketing. From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a...

Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988727540Author Les GiblinFormat PaperbackPage Count 112Imprint Les Giblin LLCPublisher Les Giblin LLCWeight(grams) 130g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933356051Author T J RohlederFormat PaperbackPage Count 188Imprint Club-20 InternationalPublisher Club-20 InternationalWeight(grams) 245gDimensions(mm)...

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises...

LEARN STRATAGIES FOR SUCCESSFUL DEAL MAKINGStar of the hit show Million Dollar Listing Los Angeles, Josh Flagg shares his secrets to mastering any negotiation in any industry and at any level. Throughout his career, Josh Flagg has faced off with...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578772929Author Rick GrassiFormat PaperbackPage Count 94Imprint Jump N Blast LLCPublisher Jump N Blast LLCWeight(grams) 127g

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the...

Revolutionize your business with the power of marketplaces In today's digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace...

In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is...

Apologies but we at Booksplease don't have a full description for this book.AwardsWinner of Independent Publisher Book Awards (Business Breakthrough) 2001.Book InformationISBN 9780786887170Author Seth GodinFormat PaperbackPage Count 234Imprint...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781784521424Author Nick BaldockFormat PaperbackPage Count 264Imprint Panoma PressPublisher Rethink PressWeight(grams) 281gDimensions(mm) 216mm * 140mm * 14mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781784521424Author Nick BaldockFormat PaperbackPage Count 264Imprint Panoma PressPublisher Rethink PressWeight(grams) 281gDimensions(mm) 216mm * 140mm * 14mm

The author of the bestseller Selling to VITO returns with a 10-step plan for getting to the Very Important Top Officer's top of mind, top of wallet, and top of their "to-do" list Anthony Parinello's Selling to VITO introduced salespeople everywhere to...

** Business Book Awards 2023 Finalist **Need your new sales hires to get up to speed faster? Want your salespeople to stop depending on you? Like to get the very best from your sales team?"This is the book you keep on your shelf and 'dog-ear' as a new or...

Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable...

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out...

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing's impact range from fostering materialism and unsustainable consumption patterns through to the use of...

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780618276790Author Jay Conrad LevinsonFormat PaperbackPage Count 188Imprint Clarion BooksPublisher Houghton Mifflin

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing...

Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in...

Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping...

Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore - right? Actually,...

Cutting-edge science can make all the difference for salespeople in a time when they are facing a business world in transformation. In The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals, neuroscientist Kai-Markus Mueller...

A step-by-step system for creating customers and clients for life.In a world that's difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780399533617Author Sam HornFormat PaperbackPage Count 235Imprint Perigee Books,U.S.Publisher Penguin Putnam IncWeight(grams) 244g

Focusing on the strategies, tactics and mental preparedness that sales people need, this work examines issues such as self-image and the concerns and emotional factors of the customer. It delineates in detail every aspect of the sales process, from...

Focusing on the strategies, tactics and mental preparedness that sales people need, this work examines issues such as self-image and the concerns and emotional factors of the customer. It delineates in detail every aspect of the sales process, from...

The spotlight of global scrutiny has shone particularly brightly on corporations' adverse impacts on human rights in recent years. Corporations make up more than two-thirds of the world's top economies today, and so rightly they are being called to...

Learn how to influence others and get your own way more often Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want? Well, with this book you can learn how to get...