General

Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues faced in effectively presenting this new technology to the end user/consumer. The book is based upon the...

Quantitative Methods for Business: The A-Z of QM will enable readers to:*Appreciate the significance of quantitative methods for businesses and the study of business*Understand and apply a wide range of quantitative techniques*Select appropriate...

'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each...

'Business Development' provides a readable and practical book for the growth and development of businesses. This is primarily a textbook for the NVQ4 Business Development qualification, the Institute of Management Certificate in Owner Management courses,...

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive...

First Published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.Book InformationISBN 9780750650335Author Owen PooleFormat PaperbackPage Count 228Imprint Butterworth-Heinemann LtdPublisher Taylor & Francis LtdWeight(grams)...

We are now in the 'third wave' of Knowledge Management - the first was focused on the potential of new technology, while the second focused on the nature of knowledge and how people 'know' and learn. The focus in the third phase is two-fold: building...

Few people realise how many projects people actually manage. Or how many of the theoretical approaches to Project Management do not meet the test of the real world.This intensive look at Project Management teaches people what they need to know to lead,...

This book is about information systems development failures and how to avoid them. It considers what goes wrong with information systems development projects and what actions may be taken to avoid potential difficulties.The reduction of the impact,or...

Project Skills describes the best of the accepted project management techniques, taking the guesswork out of deciding which ones to apply at which stage. The subject of project management has developed over the ages into a fairly precise set of...

Managing Resources is the absolute guide to all areas of resource control. It includes:* Thorough coverage of all areas of resource control for supervisors.* Clear explanations of theories and techniques of control.* Practical exercises to reinforce...

Managing Live Innovation examines the innovation process from the line manager's perspective. This book identifies the skills needed to manage live 'real time' innovation in an environment where products and services are constantly refined, and where...

Shortlisted for the prestigious Management Consultancies Association (MCA) best management book of the year, 1997. Motivating People in Lean Organizations is the essential guide for managers who need to motivate employees and promote new forms of career...

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures...

Alchemy for Managers demonstrates how you can develop yourself through the actual experience of managing. Alchemy for Managers shows: - how you can use your practical experience as a self-contained means to develop yourself - without having to go on a...

If you: * need to create and build databases; work with data; design forms and reports * want to get the job done, quickly and efficiently * need a self-teaching approach * want results fast then Access 97 for Windows Made Simple is for you! By a...

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the...

Management Extra brings all the best management thinking together in one package. These are practical training suitable for Diploma level qualifications in management. They are ideal for delivering management development workshops courses at a range of...

This book looks at the experience of 13 leading-edge European firms and institutions, drawn from the manufacturing services and health sectors. It shows how organisation has been the key to their productivity growth. It also shows that while Europe has...

First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.Book InformationISBN 9780714633862Author Richard Davenport-HinesFormat HardbackPage Count 368Imprint RoutledgePublisher Taylor & Francis LtdWeight(grams) 635g

First published in 1978Book InformationISBN 9780714640280Author John ToyeFormat PaperbackPage Count 299Imprint RoutledgePublisher Taylor & Francis LtdWeight(grams) 408g

Published in 1988, Markets within Planning is a valuable contribution to the field of Economics.Book InformationISBN 9780714633428Author Edmund V. K. FitzgeraldFormat PaperbackPage Count 222Imprint RoutledgePublisher Taylor & Francis LtdWeight(grams) 430g

Brainstorming is probably the best known of all the techniques available for creative problem solving. This book, by one of the world's foremost exponents of brainstorming, begins by identifying the barriers to creative thinking and showing how they can...

This title available in eBook format. Click here for more information. Visit our eBookstore at: www.ebookstore.tandf.co.uk.Book InformationISBN 9780714633244Author Abbas AbdelkarimFormat PaperbackPage Count 197Imprint RoutledgePublisher Taylor &...

Do you want to be charged up every day? Do you want to be focused for every meeting? Do you want greater health, balance and happiness? Facing a continual barrage of tasks coupled with a tough economy, many people feel completely drained by day's end...

In the European Union (EU), competition policy occupies a central place amongst other EU public policies and is the first truly supranational public policy regulating market competition. One of the stated objectives of EU competition policy is to prevent...

Job loss is one of the most important issues in the capitalist world today: endless reports document the increasing scale of unemployment. This title, first published in 1982, adopted a new approach to the geography of job loss, to assess why redundancy...

A rich vein of economics writings which runs through the nineteenth century and beyond is now largely ignored because its authors were women or because they favoured literary over scientific forms. Economics as Literature re-examines some of the most...

Free-market economics has attempted to combine efficiency and freedom by emphasizing the need for neutral rules and meta-rules. These efforts have only been partly successful, for they have failed to address the deeper, normative arguments justifying -...

This book explores the relationship between space and economy, the spatial expressions of the knowledge economy. The capitalist industrial economy produced its own space, which differed radically from its predecessor agrarian and mercantile economies. If...

An increasing number of international trade disputes are settled through the WTO dispute settlement (DS) procedure. In parallel, an increasing number of international investment disputes are settled through investor-host state arbitration procedure. What...

Entrepreneurship is the engine of economic progress, but mainstream economic models of economic growth tend to leave out the entrepreneurial elements of the economy. This new book from Randall Holcombe begins by identifying areas in which evolutionary...

Entrepreneurs around the world are encouraged and held up as the new deliverers of economic growth in turbulent times. Entrepreneurship is taught globally, but often without much reference to the truly global array of cases and examples that can provide...

Under the impressive editorship of Warren Samuels et al, this book addresses the state of the history of economic thought today. An important contribution to the study of the history of economics, this eagerly-awaited book will develop an unsurprisingly...

The book provides a rigorous introduction to corporate finance and the valuation of equity. The first half of the book covers much of the received theory in these areas such as the relationship between the risk of an equity security and the return one...

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn't mean,...

Women in the developed world expect to work in the labour force over the course of their lives. On finishing school more girls are entering universities and undertaking professional training for careers than ever before. Males and females enter many high...

Corporate Social Responsibility (CSR) is an important issue in contemporary business, management and politics, especially since the launch of the United Nations Global Compact in 2000 as an initiative to encourage businesses worldwide to adopt...

First published in 1983, this is the second of two volumes on the causes and cure of stagflation - that combination of mass unemployment and rapid inflation that is currently afflicting the mixed economies of the industrially developed world. The authors...

This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that...