General

One of the most important new concepts in marketing is customer equity here's the essential information you need to create and manage it! This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and...

Get an in-depth understanding of tourism education worldwide! Global Tourism Higher Education: Past, Present, and Future extensively reviews tourism education on a global basis, focusing on the history, development, current status, challenges, and...

Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine...

Stay ahead of your customers as their service expectations change! In Current Issues and Development in Hospitality and Tourism Satisfaction, experts from the field explore customer satisfaction strategies, examining both the long-term and short-term...

THE CLASSIC guide to develop a marketing plan completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service...

Learn why customer advisory boards are so successful and how to create one for any business! From a leading authority in business management comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer...

Raise your organization's productivity and morale with the proper EAPs!The development of employee assistance programs (EAPs) was one of the 20th century's most important workplace innovations. Emerging Trends for EAPs in the 21st Century examines the...

With Strategic Networks: The Art of Japanese Interfirm Cooperation, you will examine the structure and dynamics of Japanese business networks and discover successful Japanese business practices and opportunities. For professors of business and Japanese...

This step-by-step guide to lobbying covers it all from the basics for beginners to specific techniques for experienced lobbyists "You and I may never achieve major public office, but we do not need to in order to affect public policy." Author...

Japan and China: The Meeting of Asia's Two Economic Giants analyzes the new and changing relationship between the two nations and the rest of the world that may shape a new economic landscape for Asia in the 21st century. Managers and employees of...

Knowledgeable decision making not only saves you time, money, and effort, but also leads you to extra opportunities. Business Decision Making in China improves your business acumen by showing you who (in itals) is involved in business decision making,...

Organizational Culture, Rule-Governed Behavior and Organizational Behavior Management is an introduction to concepts that link organizational behavior management (OBM) with the fields of organizational ecology, cultural anthropology, organizational...

Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism...

The next-step book for managers who are charged with implementing their company?s strategies. In this hands-on book, Timothy J. Galpin outlines the steps managers need to take so they can confidently implement corporate strategy within their departments...

In the struggle against unemployment and marginalization, employability has become the one major tool to counteract this phenomenon. Those who have no chances to develop or enhance their employability will fail in the competitive labor market of the new...

Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This...

While there are lengthy texts discussing the economics of why and how governments regulate business and apply antitrust, this book is unique in providing the details of current business regulation in many industries through lengthy examples the author...

This book introduces students to the collection, uses, and interpretation of statistical data in the social sciences. It would suit all social science introductory statistics and research methods courses. Separate chapters are devoted to data in the...

The field of international business is dynamic, complex, and challenging, vulnerable to fast-breaking events such as economic shifts, political turmoil, and natural disasters. This concise and affordable textbook will help future international business...

This book analyzes the performance of the economy and the economic policy actions of the Federal Reserve, the president, and the Congress in the twelve months preceding each of the eleven recession the United States has endured since the end of World War...

Alfred Eichner's pioneering contributions to post-Keynesian econmics offered significant insights on the way modern economies and institutions actually work. Published in 1987, his "Macrodynamics of Advanced Market Economies" contains rich chapters on...

Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry...

Both a grounding in the origins and development of Keynesian economics, this study also looks at the ongoing significance of his work. It examines the different interpretations of Keynsian thought on economics as a discipline and the schools of thought...

Unlike most competing texts that are densely written and heavily theoretical, with little flavor of political life, this book is a readable, jargon-free introduction to real-life local politics for today's students. While it encompasses local government...

Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation...

This text provides a comprehensive introduction to the new field of knowledge management. It approaches the subject from a management rather than a highly technical point of view, and provides students with a state-of-the-art survey of KM and its...

The Intentional Entrepreneur will help technology professionals and student of business, engineering, or science learn the art of entrepreneurship. David Bodde emphasizes the real-world experience of men and women who are creating new ventures that will...

The new context and character of public service - shifting values, entrepreneurship, information technology, multi-sector careers - require enhanced technical, ethical, and leadership skills. This concise and readable work describes what it means to be a...

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from...

A study of the long-term decline of the labour movement in America, exploring the outlook for labour and unions in the 21st century. There are insights from contributors from a range of backgrounds - academic and non-academic, domestic and foreign, pro-...

This book sheds new light on Japanese management and its social consequences. Since the collapse of the Japanese bubble economy, the once acclaimed Japanese-style management has been under serious criticism both inside and outside Japan, but this is not...

Sokaiya are extortionists who target Japanese corporations for payoffs. They threaten to reveal corporate secrets and scandals, usually at shareholder meetings. This book explores the curious but not unusual relationship that grows between executives and...

This concise and comprehensive introduction to economics offers readers at all levels a more realistic approach to understanding the elements of resource and product markets, including the role of business decisions; technological change; product...

This book provides an interesting and refreshing collection of economic research conducted in the broadly heterodox tradition. A variety of topical issues are addressed, including labor market inequalities, welfare reform, interest rate policies,...

A definitive biography of the man who coined the expression "conspicuous consumption". Based on newly released archival sources, this book sets the facts straight on more than 60 years of myths and misinformation concerning the highly regarded...

Throughout Latin America's history the world of work has been linked to race, class, and gender within the larger framework of changing social, political, and economic circumstances both in the region and abroad. In this compelling narrative, David...

This volume reviews the goals, operation, and history of American antidumping laws coupled with a strategy for using those laws to promote U.S. trade policy and economic objectives in the post-Uruguay Round GATT talks.Book InformationISBN...

The aim of this book is to examine and compare the integration process in both Europe and Asia, and to draw some possible lessons for East Asia from the European experience, which culminated with the establishment of the economic and monetary union. The...

Email and Internet use is increasingly topical as employers and employees test the boundaries of acceptable use of new communications technology in the workplace. The potential legal liabilities make this a crucial decision-making area for all involved...

The Hidden Intelligence explores what intuition is and is not, and why it is often hidden. Based on interviews with executives from Fortune 500 organizations to entrepreneurial startups, the book is full of insights the author has gathered over the years...