General

The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one...

This new textbook on the Chinese economy clearly presents all that the world's second largest economy has accomplished, as well as what work remains to be done. As economic development in China for the last 30 years has been mostly "top down,"...

This textbook acquaints readers with the major federal statutes and regulations that control management and employment practices in the American workplace. The material is presented from the perspective that the human resource professional is the...

Employees with valuable skills and a sense of their own worth can make their jobs, pay, perks, and career opportunities different from those of their coworkers in subtle and not-so-subtle ways. This book shows how such individual arrangements can be made...

This groundbreaking principles of economics text is devoted to explaining basic economics with an issues and policy focus to undergraduates in survey and other introductory economics courses. It offers the optimal blend of theory, issues, and policy...

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and...

The fourth edition of this acclaimed text is a rich resource for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. It incorporates game theory into industry analysis by studying the behavior of...

Now revised and expanded, this widely-used desk reference provides quick and easy access to current and reliable data on the major statistical measures of the U.S. economy. Equally useful for students, general readers, economists, analysts, journalists,...

The wealth of data available on sports makes the industry a singular laboratory for observing economic and business behavior and theory. This unique reference on sports economics research provides a detailed perspective on the current state of the...

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an...

Drawing on an unusually rich empirical base, this timely and compelling book examines how environmental values are constructed and legitimized within the policy process. It trains the spotlight on four environmentally significant countries - China,...

Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this groundbreaking book presents a cutting edge approach to improving organizational communication. Drawing on his extensive...

This text highlights the major empirical questions and issues facing Post Keynesian economics today. Featuring contributions by leading Post Keynesian economists, it focuses on public policy and real-life analysis of this vibrant and dynamic economic...

Lovett (Tulane Law School), Eckes (a former commissioner of the U.S. International Commission during the Reagan and Bush I administrations), and Brinkman (international economics, Portland State U.) evaluate the evolution of U.S. trade policy, focusing...

The modern workplace is often thought of as cold and rational, as no place for the experience and expression of emotions. Yet it is no more emotionless than any other aspect of life. Individuals bring their affective states and emotional...

This book reports the findings of two field studies conducted between 1993 and 2001 in seven townships and six provinces in China. The authors describe the process of rural urbanization and its related economic, social, and political changes by focusing...

While attention has been focused on high-level struggles over control of giant enterprises in China and the former Soviet bloc, a remarkable but underreported revolution has been occurring at the grass-roots level. This volume examines the profiles of...

Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a...

The authors of this work argue strongly that the decentralization that has taken place in China over the past two decades threatens to undermine the future of reform and perhaps even the state itself. They contend that reform has undermined state...

This innovative book analyzes the changes that financial globalization is bringing about in the housing and home-finance markets of the United States, Japan, and South Korea, with special attention to the circumstances of women in obtaining housing,...

A theoretical framework aiming to facilitate study of development economics. The author presents his theory in three sections: how advanced nations developed; a proposed third dimension, in addition to labour and capital; and why capital accumulation is...

Central Labor Councils are the local arm of the labor movement responsible for coordinating collective activities among different unions in a region. Once quite powerful organizations with important political roles at local and regional levels, CLCs...

This is an historical exploration of the US pensioner movements of the late 1920s through to the early 1950s, and the insights they offer policy analysts and researchers on how the forthcoming retirement of the Baby-Boom generation could proceed.Book...

Tolley's Managing Fixed-Term and Part-Time Workers is an essential tool for HR directors and managers, and their advisers.This timely handbook contains comprehensive coverage of the legal and practical implications of the new Fixed-Term Employees...

This handbook provides HR professionals with a comprehensive desktop reference guide to best practice. It draws on new and exciting IRS research, surveys and case studies and has been written in a practical way making full use of checklists and examples...

Through the personal stories of managers running global business, this book takes an inside look into the dilemmas of managers who are asked to make profits ethically according to the dictates of their company's ethics code. It examines what companies...

The dramatic effects of downsizing, mergers, and reengineering have created a climate of fear in the workplace, fears that generally go unacknowledged. The Alchemy of Fear teaches us how to accept our emotions in order to become empowered and to take...

Business and the Feminine Principle: The Untapped Resource describes in lay persons' language the essence of the archetypal feminine and its potential for business. This book shows both women and men how the feminine principle works in human thought and...

First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.Book InformationISBN 9780750689434Author Patrick HealeyFormat PaperbackPage Count 312Imprint Butterworth-Heinemann LtdPublisher Taylor & Francis...

This is the first book focusing on the ROI for technology investments written by a technology executive for technology decision makers with the support and guidance of the foremost authority in the discipline of Return on Investment. This book leverages...

Olympic Tourism is the first text to focus on the nature of Olympic tourism and the potential for the Olympic Games to generate tourism in the run up to and long after the hosting of a Games. The awarding of the 2012 Olympics to London will see an...

Managing Innovation: New Technology, New Products, and New Services in a Global Economy, 2nd Edition is devoted to providing a better understanding and better management of all of the causes and consequences of change that have technological implications...

President Bush's number-one management initiative for the federal government is the Strategic Management of Human Capital. According to Knowledgeworkers.com, human capital is the accumulated value of an individual's intellect, knowledge, and experience...

Unleashing Intellectual Capital reveals breakthrough principles for structuring Knowledge Age organizations. It helps leaders and knowledge professionals better understand how human nature supports or undermines voluntary workplace collaboration and...

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.Book InformationISBN 9780750671866Author W. Warner BurkeFormat HardbackPage Count 256Imprint Butterworth-Heinemann LtdPublisher Taylor & Francis...

It is said that a little knowledge is a dangerous thing. It is a time honored cautionary statement that has suddenly acquired a new urgency. A little knowledge is dangerous, because as a force for dramatic change, knowledge today is revolutionary. More...

Visual Basic .NET is the most recent version of Microsoft's language for creating Windows programs and developing Internet applications. Visual Basic .NET forms part of the .NET Framework, the development environment now used for all Microsoft...

Six sigma is an effective and important management approach particularly used by multinational companies with manufacturing bases in the Asian and Pacific rim. One of the key issues facing businesses today is how to eliminate the high cost of developing...

There are a number of distinctive features of this book that makes it different from other on Six Sigma. It recognizes that there are two diametrically opposing views expressed on Six Sigma, those that are strongly in favour, and those that are not, for...

Managing the Email Office is for all people who feel email is taking over their lives. It provides practical help and guidance on how to manage both their own volume of email as well as their organization's. It will enable you to develop winning ways...