General

This book examines intercultural business communication issues and practices from a global and interdisciplinary perspective with an Asian focus, which is essential to any contemporary study on business communication. It broadens reader’s understanding...

Going beyond the mechanics of professional communication, this book combines insights into the overlooked implicit demands of corporate communication challenges with the proven strategies and techniques that distinguish professionals as capable...

Dieses Buch zeigt, wie Unternehmen vegane und nachhaltige Produkte oder Dienstleistungen vermarkten und kommunizieren können. Denn Veränderungen hin zu mehr Nachhaltigkeit können nur gelingen, wenn Menschen überzeugt und begeistert werden – Verbote...

This book argues that listening to constituents who reside outside organizational boundaries, but who are essential members of an organization’s ecosystem, is a vital constitutive element of organizational communication. It also attempts to demonstrate...