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Marketing South African Tourism and Hospitality by Richard George 9780195789102
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Marketing South African Tourism and Hospitality by Richard George 9780195789102

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Description

"Marketing South African Tourism 2e" is the only comprehensive introduction to marketing in the tourism industry written from a southern African perspective. Accessible and concise, this textbook on the role of the tourism marketer in southern Africa focuses on all the major areas of marketing, using real-life, current examples drawn from a range of southern African tourism companies. The book includes a comprehensive directory of secondary tourism data resources, discussion questions, practical exercises, and a companion instructor s book for teachers.

Book Information
ISBN 9780195789102
Author Richard George
Format Paperback
Page Count 416
Imprint Oxford University Press Southern Africa
Publisher Oxford University Press Southern Africa
Weight(grams) 698g

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