Description
The Management of Event Operations: project management, planning and customer satisfaction provides an introduction to the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the traditional topics within operations management to present a coherent and hands-on approach specifically for the events manager. The approach is pragmatic and is dictated by practical consequences and considerations, which are so important to an event manager who balances many views and needs from diverse stakeholders.
* An introduction to the management of operations and project planning for the event planner and venue provider * Examines quality in the events industry and its effects on customer satisfaction, resource efficiency and event success. * The only text to take generic operations management theories and skills and relate them specifically to the events industry
About the Author
Julia Tum, Philippa Norton, J. Nevan Wright
Reviews
The text is written in a concise manner in which there are no wasted words. Concepts are quickly introduced, explained and related. This brevity makes the text suitable for entry level students into the field. It delivers information students need to know using a straightforward writing style that will encourage them to actually read the text.- Wayne W. Smith, Department of Hospitality and Tourism Management, College of Charleston, Charleston, South Carolina, USA
Book Information
ISBN 9780750663625
Author Julia Tum
Format Paperback
Page Count 304
Imprint Butterworth-Heinemann Ltd
Publisher Taylor & Francis Ltd
Weight(grams) 560g
