In an advanced digital era, with data available on almost everyone and everything, knowing how to bring these different technologies together into a cost-effective integrated marketing strategy that works to create new business sales is paramount to the success of any firm. Understanding what needs to be done to get good results, without spending a king's ransom or burning the midnight oil to generate those sales, is at the very heart of what Integrated Business to Business Marketing is about. Whether you run an established enterprise or business start-up, Philip Allott will provide you with a blueprint for success.

About the Author
A former regional chairman of the Federation of Small Businesses and fellow of the Chartered Institute of Management, he is the author of numerous business marketing reports, papers, media material and the published author of The Donkeyman. He lives in Knaresborough, UK.


Book Information
ISBN 9781789047790
Author Philip Allott
Format Paperback
Page Count 240
Imprint Top Hat Books
Publisher Collective Ink