Groundbreakers: How Obama's 2.2 Million Volunteers Transformed Campaigning in America by Hahrie Han, Elizabeth McKenna, Jeremy Bird, 9780199394609

In 2019 we'd love more people to try us, we've shipped over 10,000,000 orders to date & would be so happy to add more new customers in the USA & globally:
  • Only priority Airmail used - 4-10 day delivery from time of dispatch
  • Better prices - compare us against the competition via Google Shopping

    • $21.67 USD
      FAST Worldwide Delivery


    Author:
    • Condition: New
    • ISBN: 9780199394609
    • Copies Available: 1
    • Availability: Usually dispatched within 1 working day

    Placing a large order for a Business or Educational facility? Contact us for a quote. More copies may be available on request than stated above.
    Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. But what is missing from these accounts is an understanding of how Obama for America organized its formidable army of 2.2 million volunteers - over eight times the number of people who volunteered for democratic candidates in 2004. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months-and even years-in advance of election day. In so doing, Groundbreakers argues, the campaign enlisted citizens in the often unglamorous but necessary work of practicing democracy. How did they organize so many volunteers to produce so much valuable work for the campaign? This book describes how. Hahrie Han and Elizabeth McKenna argue that the legacy of Obama for America extends far beyond big data and micro targeting - to a transformation of the traditional models of field campaigning. As the first book to analyze a presidential contest from the perspective of grassroots volunteers, Groundbreakers makes the case that the Obama ground game was revolutionary in two regards not captured in previous accounts. First, the campaign piloted and scaled an alternative model of field campaigning that built the power of a community at the same time that it organized it. Second, the Obama campaign changed the individuals who were a part of it, turning them into leaders. Obama the candidate might have inspired volunteers to join the campaign, but it was the fulfilling relationships volunteers had with other people and their deep belief that their work mattered that kept them active. Moreover, the lessons learned from the Obama campaign have and will continue to transform the nature of future campaigns, in both political and civic movements, nationally and internationally. Groundbreakers proves that presidential campaigns are still about more than clicks, big data and money, and that one of the most important ways that a campaign develops its capacity is by investing in its human resources.

    Publisher reviews

    Amid all the hype about 'big data' and analytics in Obama's presidential campaigns, one key story hasn't been told in full: how the Obama team built a sprawling and vibrant field organization almost entirely out of volunteer labor. Han and McKenna recount the successes and struggles of this effort, drawing on extensive and illuminating interviews with everyone from senior staff to many of those volunteers. Their account shows how a winning campaign depends as much on old-fashioned shoe leather as on statistical models and multi-million dollar advertising sprees. This is a book that both scholars and practitioners of campaigns should read. John Sides, author of The Gamble: Choice and Chance in the 2012 Presidential Election



    About the author

    Hahrie Han is Associate Professor of Political Science at Wellesley College. Elizabeth McKenna is a Ph.D. student in sociology at the University of California-Berkeley.




    More from around the web about this book:

    • Abebooks - Abebooks have millions of new & out of print books.
    • Amazon.co.uk - Buy it from them if it's cheaper!
    • Amazon.com - Buy it from them if it's cheaper!
    • GoodReads - Good book community with millions of reviews.
    • Google Books - Offer book previews etc, also links to ebooks.
    • WorldCat - Useful for checking book availability in libraries etc.



    UK Delivery

    Completely FREE saver delivery is offered for all orders. Typical delivery time is 3 working days after dispatch. Faster delivery options available at checkout. Please note items may dispatch in separate or combined shipments when purchasing multiple items, also that tracking may or may not be available as we use a range of postal delivery companies and couriers.

    Calculating estimated delivery times

    Delivery is estimated at 1-3 working days after dispatch (depending upon options chosen at checkout) PLUS the "Availability" time estimate given in the product price section at the top of the page. Ex. if this states "Usually Dispatched Within 1 Working Day" and you order at 11am the delivery estimate would be 3 days. Orders from 6pm for example wouldn't process that day so delivery estimate would be 4 days. Also please note that we do not dispatch on the weekend and do not class these as working days.

    International Delivery

    Completely FREE saver worldwide delivery is offered for most orders. Please note items may dispatch in separate shipments. Booksplea.se reserve the right to cancel or amend orders which incur a loss for Booksplea.se. Customers located in one country selecting delivery to an alternative country may see delivery charges added at checkout.

    Costs & delivery
    Globe icon

    Global

    Australia icon

    Australia

    USA icon

    USA

    Parcel icon

    Estimated Delivery Time (from point of dispatch)

    FREE

    FREE

    FREE

    4-9 Working Days


    Delivery Issues

    What if my order hasn't dispatched within the dispatch time estimate?

    Sorry if this occurs with your order - we are still processing the order and will dispatch ASAP. Typically any delays encountered are for just a 24 hour period. If you wish to cancel the order & source elsewhere please contact us.

    What if my shipment is overdue?

    In the event of 15 working days (25 for non UK customers) passing from the point of dispatch with no goods being received we will confirm the delivery address with yourself and normally would either dispatch a replacement shipment or issue a refund.

    Returns

    To return your product, you should mail your product to: Booksplea.se, Aphrohead Ltd, 277a Wennington Rd, Southport, PR9 7TW, United Kingdom. You will be responsible for paying for your own shipping costs for returning your item if we are not at fault - If needed a freepost return address can be given for any defective or incorrect product, please contact us if this is the case. If you are shipping an item over £75, you should consider using a trackable shipping service or purchasing shipping insurance. We don't guarantee that we will receive your returned item.

    Our Returns policy lasts 30 days from the date of delivery. If 30 days have gone by since your delivery date, unfortunately we can't offer you a refund or exchange. To be eligible for a return reasonable care must be taken to return the goods in the condition received. Ideally this would be returned in the original packaging.

    Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. We will also notify you of the approval or rejection of your refund. If you are approved, then your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within a certain amount of days. Late or missing refunds (if applicable) If you haven't received a refund yet, first check your bank account, there is often some processing time before a refund is showing in your account. If you've done this and you still have not received your refund yet, please contact us at sales@booksplea.se.

    FAQ

    Why is next day delivery not available?

    As the site gets bigger it will be but we don't have sufficient volume to offer this currently.

    Can I collect from your warehouse?

    No sorry. We are internet trading only, previously we did have a bookshop where this was possible.

    How can I enter a coupon code?

    On the cart page under the "Use A Coupon" tab.

    Do you guarantee delivery by a particular date?

    No we don't sorry - we ship to over 100 countries through many different carriers and cannot offer a guarantee that your order will arrive within a particular timeframe.

    Can I order by phone?

    Sorry this isn't available for smaller orders (under £250), the costs of telephone staff don't cover the extra sales generated.

    Do you have fly fishing by JR Hartley?

    Sorry out of stock - if it's not for sale on the site we don't have it. We may add the ability to pre-order titles in the future.

    Are all items held in stock?

    Not all - we have over £900,000 of stock in our warehouse but would need tens of millions of pounds worth of inventory to have just 1 copy of everything for sale on the site. We place daily orders with in excess of 100 publishers and wholesalers who typically deliver into us next day. Also please note if placing a larger order the delivery time frame may slightly increase due to the need to possibly source titles from multiple suppliers. Please note this is the same model used by nearly all online booksellers.

    I'm pleased with your service and want to leave a review of your site?

    Please if you are so inclined leave a review on Google. We seem to have picked up 6 bad reviews and just 4 good ones (from over 170k orders under the booksplease name). Hardly anyone leaves a review for us on there but this is the first thing you see googling our name so we rely on happy customers helping us out.

    I've never ordered off you is it safe?

    It's safe & all will be ok - you may have ordered from us before under our previous selling name "Aphrohead" - we have processed around 18,000,000 orders since the companies formation in 2005. We are located in Southport, UK



    Why is it a good deal to buy books from Booksplease?

    Prices checked daily - we check all competitors pricing daily - need a deal on a larger purchase? Contact us
    18,000,000+ orders processed since the companies formation in 2005
    FREE GLOBAL DELIVERY - available for most orders - expedited options also available
    UK Owned & Operated
    30 days return policy - stress free returns