Marketing



The Challenger Sale: Taking Control of the Customer Conversation 2013-02-07

Matthew Dixon  Penguin Books Ltd
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Services Marketing: People, Technology, Strategy (Eighth Edition) by Jochen Wirtz, Christopher Lovelock, 97819446590... 2016-04-11

Jochen Wirtz  World Scientific Publishing Co Inc (USA)
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Viking Manifesto by Steve Strid, Andreas Klaus, 9780462099323 22 July 2008

Steve Strid Andreas Klaus  Marshall Cavendish
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International Sales and the Middleman: Managing Your Agents and Distributors (2nd Revised edition) by John P. Griffi... 1997-09-25

John P. Griffin  Management Books 2000 Ltd
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Clued in: How to Keep Customers Coming Back Again and Again by Lewis P. Carbone, 9780137071128 14 May 2004

Lewis P. Carbone  Pearson Education (US)
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The International Brand Valuation Manual: A Complete Overview and Analysis of Brand Valuation Techniques, Methodolog... 14 August 2009

Gabriella Salinas  John Wiley and Sons Ltd
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The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Paul Roetz... 16 September 2014

Paul Roetzer  John Wiley & Sons Inc
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The Book That Gets Better with Age: Observations Through the Looking Glass of Aging by Tim Love, 9780986079399 2015-12-21

Tom Love  Lid Publishing
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Advertising: Types of Methods, Perceptions & Impact on Consumer Behavior by Lucas Barreau, 9781629486123 1 March 2014

Lucas Barreau  Nova Science Publishers Inc
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Advances in International Marketing by S. Tamer Cavusgil, 9781559381284 1990-11-16

S. Tamer Cavusgil  Emerald Publishing Limited
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Advances in Islamic Finance, Marketing, and Management: An Asian Perspective by Dilip Mutum, Mohammad Mohsin Butt, M... 22 December 2016

Dilip Mutum Mohammad Mohsin Butt Mamunur Rashid  Emerald Publishing Limited
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Advertising and Identity in Europe : The I of the Beholder 2013-03-01

Jackie Cannon  Intellect (UK)
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Asian Management Matters: Regional Relevance and Global Impact by Chung-Ming Lau, etc., 9781860942389 2000-07-26

Chung-Ming Lau  Imperial College Press
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Barons, Brokers and Buyers: The Institutions and Cultures of Philippine Sugar by Michael S. Billig, 9780824825614 2002-01-01

Michael S. Billig  University of Hawai'i Press
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Brand Management: Principles and Practices by Kirti Dutta, 9780198069867 26 January 2012

Kirti Dutta  OUP India
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Brand New China: Advertising, Media, and Commercial Culture by Jing Wang, 9780674047082 23 March 2010

Jing Wang  Harvard University Press
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Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth by Jagdish Sheth, Mona... 29 June 2016

Jagdish Sheth Mona Sinha Reshma Shah  Pearson Education (US)
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Canada's Regional Innovation System: The Science-based Industries by Jorge Niosi, 9780773528239 12 January 2005

Jorge Niosi  McGill-Queen's University Press
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China's Next Strategic Advantage: From Imitation to Innovation by George S. Yip, Bruce McKern, 9780262034586 13 May 2016

George S. Yip Bruce McKern  MIT Press Ltd
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China-EU: A Common Future by Stanley Crossick, Etienne Reuter, 9789812707765 26 November 2007

Stanley Crossick Etienne Reuter  World Scientific Publishing Co Pte Ltd
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Constructing a Market Economy: Diverse Paths from Central Planning in Asia and Europe by Richard W. T. Pomfret, 9781... 2002-05-28

Richard Pomfret  Edward Elgar Publishing Ltd
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Corporate Cultures and Global Brands by Albrecht Rothacher, 9789812388568 12 January 2004

Albrecht Rothacher  World Scientific Publishing Co Pte Ltd
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Cross-Cultural Business Behavior: A Guide for Global Management (5th Revised edition) by Richard R. Gesteland, 97887... 2012-01-02

Richard R. Gesteland  Copenhagen Business School Press
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