Consumer Behavior



Hooked: How to Build Habit-Forming Products by Nir Eyal, 9780241184837 6 November 2014

Nir Eyal  Penguin Books Ltd
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No Logo (10th Anniversary edition) by Naomi Klein, 9780007340774 21 November 2009

Naomi Klein  HarperCollins Publishers
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Overdressed: The Shockingly High Cost of Cheap Fashion by Elizabeth L Cline, 9781591846543 2013-11-08

Elizabeth L Cline  Penguin Putnam Inc
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Misbehaving: The Making of Behavioural Economics by Richard H. Thaler, 9780241951224 5 May 2016

Richard H. Thaler  Penguin Books Ltd
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Competing Against Luck: The Story of Innovation and Customer Choice by Clayton M. Christensen, Taddy Hall, Karen Dil... 2016-11-03

Clayton M. Christensen  HarperCollins Publishers Inc
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How Brands Grow: What Marketers Don't Know by Byron Sharp, 9780195573565 1 March 2010

Byron Sharp  Oxford University Press Australia
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Neo Power by Ross Honeywill, Verity Byth, 9781921215025 1 October 2006

Ross Honeywill Verity Byth  Scribe Publications
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Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom, Chip Heath, 9781250080684 2016-02-23

Martin Lindstrom  St. Martin's Press
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Understanding Consumption by Angus Deaton, 9780198288244 8 October 1992

Angus Deaton  Oxford University Press
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Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini, 9781501109799 6 September 2016

Robert Cialdini  Simon & Schuster
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Why We Buy: The Science of Shopping by Paco Underhill, 9781416595243 30 December 2008

Paco Underhill  Simon & Schuster
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Priceless: The Myth of Fair Value (and How to Take Advantage of It) by William Poundstone, 9780809078813 2011-01-04

William Poundstone  Hill & Wang
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Misbehaving: The Making of Behavioral Economics by Richard H. Thaler, 9780393080940 12 May 2015

Richard H. Thaler  WW Norton & Co
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Nudge: Improving Decisions About Health, Wealth and Happiness by Richard H. Thaler, Cass R. Sunstein, 9780300122237 13 May 2008

Richard H. Thaler Cass R. Sunstein  Yale University Press
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Decoded: The Science Behind Why We Buy by Phil Barden, 9781118345603 1 February 2013

Phil Barden  John Wiley & Sons Inc
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The Brain Sell: When Science Meets Shopping by David Lewis, 9781857886016 26 September 2013

David Lewis  Hodder & Stoughton General Division
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Hooked: How to Build Habit-Forming Products by Nir Eyal, Ryan Hoover, Ryan Hoover, 9781591847786 2014-11-04

Nir Eyal  Portfolio
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Misbehaving: The Making of Behavioral Economics by Richard H. Thaler, 9780393352795 16 June 2016

Richard H. Thaler  WW Norton & Co
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The Wisdom of Crowds: Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Business, Economics, So... 3 March 2005

James Surowiecki  Little, Brown Book Group
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Phishing for Phools: The Economics of Manipulation and Deception by George A. Akerlof, Robert J. Shiller, 9780691173... 29 July 2016

George A. Akerlof Robert J. Shiller  Princeton University Press
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Buyology: Truth and Lies about Why We Buy by Martin Lindstrom, Paco Underhill, 9780385523899 

Martin Lindstrom  Bantam Doubleday Dell
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The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal by David Hoffe... 2016-11-15

David Hoffeld  Tarcher/Putnam,US
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Remotely Controlled: How Television is Damaging Our Lives by Dr. Aric Sigman, 9780091906900 1 February 2007

Dr. Aric Sigman  Ebury Publishing
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Generation M: Young Muslims Changing the World by Shelina Janmohamed, 9781780769097 2016-08-30

Shelina Janmohamed  I.B.Tauris & Co. Ltd.
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Priceless: The Hidden Psychology of Value by William Poundstone, 9781851688296 2 June 2011

William Poundstone  Oneworld Publications
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