Consumer Behavior


The Basic Laws of Human Stupidity: The International Bestseller by Carlo M. Cipolla, 9780753554838 2019-10-24

Carlo M. Cipolla  Ebury Publishing
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How Brands Grow: What Marketers Don't Know by Byron Sharp, 9780195573565 2010-03-01

Byron Sharp  Oxford University Press Australia
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Misbehaving: The Making of Behavioural Economics by Richard H. Thaler, 9780241951224 2016-05-05

Richard H. Thaler  Penguin Books Ltd
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Stuffocation: Living More with Less by James Wallman, 9780241257357 2016-06-30

James Wallman  Penguin Books Ltd
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Why We Buy by Underhill, 9781416595243 

 
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Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler, 9780300122237 2008-04-08

Richard H. Thaler  Yale University Press
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Phishing for Phools: The Economics of Manipulation and Deception by George A. Akerlof, 9780691173023 2016-07-29

George A. Akerlof  Princeton University Press
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Remotely Controlled: How television is damaging our lives by Dr. Aric Sigman, 9780091906900 2007-02-01

Dr. Aric Sigman  Ebury Publishing
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Priceless: The Hidden Psychology of Value by William Poundstone, 9781851688296 2011-06-02

William Poundstone  Oneworld Publications
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Generation M: Young Muslims Changing the World by Shelina Janmohamed, 9781780769097 2016-08-30

Shelina Janmohamed  I.B.Tauris & Co. Ltd.
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Customer Experience Branding: Driving Engagement Through Surprise and Innovation by Thomas Gad, 9780749477509 2016-12-00

Thomas Gad  Kogan Page Ltd
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Phishing for Phools: The Economics of Manipulation and Deception by George A. Akerlof, 9780691168319 2015-08-28

George A. Akerlof  Princeton University Press
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The New Digital Age: Reshaping the Future of People, Nations and Business by Eric Schmidt, III, 9781848546226 2014-01-30

Eric Schmidt III  Hodder & Stoughton General Division
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Digital Trust by Barry Connolly, 9781472961341 2020-02-06

Barry Connolly  Bloomsbury Publishing PLC
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The Mobile Wave: How Mobile Intelligence Will Change Everything by Michael J. Saylor, 9780306822537 2013-05-07

Michael J. Saylor  INGRAM PUBLISHER SERVICES US
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The Next Billion Users: Digital Life Beyond the West by Payal Arora, 9780674983786 2019-03-29

Payal Arora  Harvard University Press
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The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun by Erwan Rambourg, 9781118950296 2014-08-20

Erwan Rambourg  John Wiley & Sons Inc
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Customer Analytics For Dummies by Jeff Sauro, 9781118937594 2015-01-23

Jeff Sauro  John Wiley & Sons Inc
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Why She Buys by Bridget Brennan, 9780307450395 2011-09-15

Bridget Brennan  Random House USA Inc
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Call of the Mall by Paco Underhill, 9780743235921 

 
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Relationship Management for the Future by Mosad Zineldin, 9789144069852 

 
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Sweat Equity: Inside the New Economy of Mind and Body by Jason Kelly, 9781118914595 2016-04-15

Jason Kelly  John Wiley & Sons Inc
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Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon, 9781633692077 2016-12-20

Yoon  Harvard Business Review Press
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The Community of Advantage: A Behavioural Economist's Defence of the Market by Robert Sugden, 9780198825142 2018-07-19

Robert Sugden  Oxford University Press
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The Triumph of Emptiness: Consumption, Higher Education, and Work Organization by Mats Alvesson, 9780198708803 2014-09-04

Mats Alvesson  Oxford University Press
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Consumer Behaviour by Martin Evans, 9780470994658 2009-03-31

Martin Evans  John Wiley and Sons Ltd
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