The Basic Laws of Human Stupidity: The International Bestseller by Carlo M. Cipolla, 9780753554838 2019-10-24

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How Brands Grow: What Marketers Don't Know by Byron Sharp, 9780195573565 2010-03-01

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Winning on Purpose: The Unbeatable Strategy of Loving Customers by Fred Reichheld, 9781647821784 2021-11-30

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Stuffocation: Living More with Less by James Wallman, 9780241257357 2016-06-30

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Why We Buy by Underhill, 9781416595243 

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Misbehaving: The Making of Behavioural Economics by Richard H. Thaler, 9780241951224 2016-05-05

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The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature by Gad ... 

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Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler, 9780300122237 2008-04-08

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Phishing for Phools: The Economics of Manipulation and Deception by George A. Akerlof, 9780691173023 2016-07-29

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User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences by Janelle Estes, 978111984... 

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The Brain Sell: When Science Meets Shopping by David Lewis, 9781857886016 2013-09-26

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Priceless: The Hidden Psychology of Value by William Poundstone, 9781851688296 2011-06-02

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Remotely Controlled: How television is damaging our lives by Dr. Aric Sigman, 9780091906900 2007-02-01

Generation M: Young Muslims Changing the World by Shelina Janmohamed, 9781780769097 2016-08-30

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Customer Experience Branding: Driving Engagement Through Surprise and Innovation by Thomas Gad, 9780749477509 2016-12-00

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Digital Trust by Barry Connolly, 9781472961341 2020-02-06

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Phishing for Phools: The Economics of Manipulation and Deception by George A. Akerlof, 9780691168319 2015-08-28

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The Mobile Wave: How Mobile Intelligence Will Change Everything by Michael J. Saylor, 9780306822537 2013-05-07

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The New Digital Age: Reshaping the Future of People, Nations and Business by Eric Schmidt, III, 9781848546226 2014-01-30

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The Next Billion Users: Digital Life Beyond the West by Payal Arora, 9780674983786 2019-03-29

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The Ethics of Competition and Other Essays by Frank H Knight, 9781614277491 

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The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun by Erwan Rambourg, 9781118950296 2014-08-20

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The SAGE Handbook of Consumer Culture by Olga Kravets, 9781473929517 2018-01-22

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Customer Analytics For Dummies by Jeff Sauro, 9781118937594 2015-01-23

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Why She Buys by Bridget Brennan, 9780307450395 2011-09-15

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Call of the Mall by Paco Underhill, 9780743235921 

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Relationship Management for the Future by Mosad Zineldin, 9789144069852 

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The Influencer Code: The Insider's Guide to Becoming an Online Success by Amanda Russell, 9781578268245 

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Culture and Consumption II: Markets, Meaning, and Brand Management by Grant David McCracken, 9780253217615 2005-07-15

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The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature by Gad ... 2011-06-01

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