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Consumer Behavior


6% Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller, 9780143117230

Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller, 9780143117230 

Geoffrey Miller  Penguin Books
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15% Hooked: How to Build Habit-Forming Products by Nir Eyal, 9780241184837

Hooked: How to Build Habit-Forming Products by Nir Eyal, 9780241184837 6 November 2014

Nir Eyal  Penguin Books Ltd
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    $13.91 USD
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10% No Logo (10th Anniversary edition) by Naomi Klein, 9780007340774

No Logo (10th Anniversary edition) by Naomi Klein, 9780007340774 21 November 2009

Naomi Klein  HarperCollins Publishers
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7% Misbehaving: The Making of Behavioural Economics by Richard H. Thaler, 9780241951224

Misbehaving: The Making of Behavioural Economics by Richard H. Thaler, 9780241951224 5 May 2016

Richard H. Thaler  Penguin Books Ltd
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22% Competing Against Luck: The Story of Innovation and Customer Choice by Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan, 9780062435613
How Brands Grow: What Marketers Don't Know by Byron Sharp, 9780195573565

How Brands Grow: What Marketers Don't Know by Byron Sharp, 9780195573565 1 March 2010

Byron Sharp  Oxford University Press Australia
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14% Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom, Chip Heath, 9781250080684

Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom, Chip Heath, 9781250080684 23 February 2016

Martin Lindstrom Chip Heath  St. Martin's Press
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8% Understanding Consumption by Angus Deaton, 9780198288244

Understanding Consumption by Angus Deaton, 9780198288244 8 October 1992

Angus Deaton  Oxford University Press
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15% Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini, 9781501109799

Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini, 9781501109799 6 September 2016

Robert Cialdini  Simon & Schuster
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6% Priceless: The Myth of Fair Value (and How to Take Advantage of It) by William Poundstone, 9780809078813

Priceless: The Myth of Fair Value (and How to Take Advantage of It) by William Poundstone, 9780809078813 

William Poundstone  Hill & Wang
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Consumer Behaviour: A European Perspective (6th Revised edition) by Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg, 9781292116723
10% Misbehaving: The Making of Behavioral Economics by Richard H. Thaler, 9780393080940

Misbehaving: The Making of Behavioral Economics by Richard H. Thaler, 9780393080940 12 May 2015

Richard H. Thaler  WW Norton & Co
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17% Decoded: The Science Behind Why We Buy by Phil Barden, 9781118345603

Decoded: The Science Behind Why We Buy by Phil Barden, 9781118345603 1 February 2013

Phil Barden  John Wiley & Sons Inc
 Hardback
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12% The Brain Sell: When Science Meets Shopping by David Lewis, 9781857886016

The Brain Sell: When Science Meets Shopping by David Lewis, 9781857886016 26 September 2013

David Lewis  Hodder & Stoughton General Division
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18% Hooked: How to Build Habit-Forming Products by Nir Eyal, Ryan Hoover, Ryan Hoover, 9781591847786

Hooked: How to Build Habit-Forming Products by Nir Eyal, Ryan Hoover, Ryan Hoover, 9781591847786 4 November 2014

Nir Eyal Ryan Hoover Ryan Hoover  Portfolio
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Nudge: Improving Decisions About Health, Wealth and Happiness by Richard H. Thaler, Cass R. Sunstein, 9780300122237
Why We Buy: The Science of Shopping by Paco Underhill, 9781416595243

Why We Buy: The Science of Shopping by Paco Underhill, 9781416595243 30 December 2008

Paco Underhill  Simon & Schuster
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10% Misbehaving: The Making of Behavioral Economics by Richard H. Thaler, 9780393352795

Misbehaving: The Making of Behavioral Economics by Richard H. Thaler, 9780393352795 16 June 2016

Richard H. Thaler  WW Norton & Co
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18% The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal by David Hoffeld, 9780143129325

The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal by David Hoffe... 15 November 2016

David Hoffeld  Penguin Putnam Inc
 Hardback
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24% The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction by Leigh Caldwell, 9781780590073

The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction by Leigh Caldwell, 97... 2 November 2012

Leigh Caldwell  Crimson Publishing
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19% Phishing for Phools: The Economics of Manipulation and Deception by George A. Akerlof, Robert J. Shiller, 9780691173023

Phishing for Phools: The Economics of Manipulation and Deception by George A. Akerlof, Robert J. Shiller, 9780691173... 29 July 2016

George A. Akerlof Robert J. Shiller  Princeton University Press
 Paperback
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14% Buyology: Truth and Lies about Why We Buy by Martin Lindstrom, Paco Underhill, 9780385523899

Buyology: Truth and Lies about Why We Buy by Martin Lindstrom, Paco Underhill, 9780385523899 

Martin Lindstrom  Bantam Doubleday Dell
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17% Generation M: Young Muslims Changing the World by Shelina Janmohamed, 9781780769097

Generation M: Young Muslims Changing the World by Shelina Janmohamed, 9781780769097 

 
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Customer Experience Branding: Driving Engagement Through Surprise and Innovation by Thomas Gad, 9780749477509
14% Remotely Controlled: How Television is Damaging Our Lives by Dr. Aric Sigman, 9780091906900

Remotely Controlled: How Television is Damaging Our Lives by Dr. Aric Sigman, 9780091906900 1 February 2007

Dr. Aric Sigman  Ebury Publishing
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21% X: The Experience When Business Meets Design by Brian Solis, 9781118456545

X: The Experience When Business Meets Design by Brian Solis, 9781118456545 3 November 2015

Brian Solis  John Wiley & Sons Inc
 Hardback
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24% Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (Revised and Updated ed) by Eric S. Siegel, Thomas H. Davenport, 9781119145677
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