Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller, 9780143117230 

The Basic Laws of Human Stupidity: The International Bestseller by Carlo M. Cipolla, 9780753554838 2019-10-24

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No Logo by Naomi Klein, 9780007340774 21 November 2009

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Exactly What to Say: The Magic Words for Influence and Impact by Phil M. Jones, 9781989025000 

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How Brands Grow: What Marketers Don't Know by Byron Sharp, 9780195573565 1 March 2010

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Competing Against Luck: The Story of Innovation and Customer Choice by Clayton M. Christensen, 9780062435613 2016-11-03

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Overdressed by Elizabeth L. Cline, 9781591846543 2013-11-08

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Misbehaving: The Making of Behavioural Economics by Richard H. Thaler, 9780241951224 5 May 2016

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Stuffocation: Living More with Less by James Wallman, 9780241257357 26 January 2017

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Priceless: The Myth of Fair Value (and How to Take Advantage of It) by William Poundstone, 9780809078813 2011-01-04

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Microeconomics and Behaviour: South African edition by A. Pierre De Villiers, 9780077167929 1 November 2014

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Neo Power by Ross Honeywill, 9781921215025 1 October 2006

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Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler, 9780300122237 13 May 2008

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Understanding Consumption by Angus Deaton, 9780198288244 8 October 1992

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Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini, 9781501109799 6 September 2016

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Decoded: The Science Behind Why We Buy by Phil Barden, 9781118345603 1 February 2013

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The Brain Sell: When Science Meets Shopping by David Lewis, 9781857886016 26 September 2013

Hooked: How to Build Habit-Forming Products by Nir Eyal, 9781591847786 2014-11-04

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Misbehaving: The Making of Behavioral Economics by Richard H. Thaler, 9780393352795 16 June 2016

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Phishing for Phools: The Economics of Manipulation and Deception by George A. Akerlof, 9780691173023 29 July 2016

Buyology: Truth and Lies about Why We Buy by Martin Lindstrom, 9780385523899 

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The Science Of Selling by David Hoffeld, 9780143129325 2016-11-15

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Emotions, Advertising and Consumer Choice by Flemming Hansen, 9788763001984 1 April 2007

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Priceless: The Hidden Psychology of Value by William Poundstone, 9781851688296 2 June 2011

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Generation M: Young Muslims Changing the World by Shelina Janmohamed, 9781780769097 2016-08-30

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Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers by Aldo Cundari, 978... 2 June 2015

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Customer Experience Branding: Driving Engagement Through Surprise and Innovation by Thomas Gad, 9780749477509 2016-12-00

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