Advertising and Promotion


The Advertising Concept Book: Think Now, Design Later by Pete Barry, 9780500518984 2016-08-01

Pete Barry  Thames & Hudson Ltd
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D&AD. The Copy Book by D&AD, 9783836568524 2018-04-20

D&ad  Taschen GmbH
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Junior: Writing Your Way Ahead in Advertising by Thomas Kemeny, 9781576879122 2019-05-14

Thomas Kemeny  powerHouse Books
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Confessions Of An Advertising Man by David Ogilvy, 9781904915379 2011-09-01

David Ogilvy  Southbank Publishing
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Why Does The Pedlar Sing?: What Creativity Really Means in Advertising by Paul Feldwick, 9781800462526 2021-03-28

Paul Feldwick  Troubador Publishing
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Ogilvy on Advertising by David Ogilvy, 9781853756153 2007-03-05

David Ogilvy  Carlton Books Ltd
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The Hidden Persuaders by Vance Packard, 9780978843106 2007-10-10

Vance Packard  Ig Publishing
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Fashion Brands: Branding Style from Armani to Zara by Mark Tungate, 9780749464462 2012-10-03

Mark Tungate  Kogan Page Ltd
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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan, 9781119164005 2016-01-22

Luke Sullivan  John Wiley & Sons Inc
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JEAN-PAUL GOUDE by Jean-Paul Goude, 9780500516041 2011-11-28

Jean-Paul Goude  Thames & Hudson Ltd
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Ultimate Guide to Amazon Advertising by Timothy Seward, 9781599186382 2019-05-30

Timothy Seward  Entrepreneur Press
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of A... 2006-11-17

Joseph Sugarman  John Wiley and Sons Ltd
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Sway: The Irresistible Pull of Irrational Behavior by Rom Brafman, 9780385530606 2009-06-02

Rom Brafman  Bantam Doubleday Dell Publishing Group Inc
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Heal's Posters: Advertising Modernism by Ruth Artmonsky, 9780993587894 2020-01-13

Ruth Artmonsky  Artmonsky Arts
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The Anatomy of Humbug: How to Think Differently About Advertising by Paul Feldwick, 9781784621926 2015-02-28

Paul Feldwick  Troubador Publishing
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan, 9780470238271 2009-03-03

Adam Morgan  John Wiley and Sons Ltd
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Rethink the Business of Creativity by Ian Grais, 9781773271057 

 
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Advertising in Modern and Postmodern Times by Pamela Odih, 9780761941903 2007-04-30

Pamela Odih  SAGE Publications Inc
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The (Un)Common Sense of Advertising: Getting the Basics Right by Sanjay Tiwari, 9780761997368 2003-05-27

Sanjay Tiwari  SAGE Publications Inc
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How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often by Ray Edwards, ... 2016-02-16

Ray Edwards  Morgan James Publishing
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Facebook Advertising For Dummies by Paul Dunay, 9780470637623 2010-10-29

Paul Dunay  John Wiley and Sons Ltd
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The Advertising Effect: How to Change Behaviour by Adam Ferrier, 9780195593921 2014-05-28

Adam Ferrier  Oxford University Press Australia
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How to Write a Good Advertisement by Victor O. Schwab, 9780879803971 

 
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The PR Masterclass: How to develop a public relations strategy that works! by Alex Singleton, 9781118756232 2014-01-03

Alex Singleton  John Wiley & Sons Inc
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