This 2nd Edition of Elaine Stone's best-selling text, In Fashion, offers a clear introduction to the fashion industry that is as dynamic as the business itself. Through concise language and full-color photographs, author Elaine Stone provides students with an overview of fashion, from its history, cyclical nature, and development to the materials, producers, and retailers who impact the business on a global level. Whether their plans include design, product development, merchandising, buying, manufacturing, or entrepreneurship, students will gain a thorough understanding of how the industry works and what lies ahead for them professionally.

The Second Edition of this best-selling text is completely updated to cover the latest industry trends. The various career paths available are woven into each chapter's structure so that students can learn how to accomplish their goals in today's fast-paced, everchanging industry.

About the Author
Elaine Stone is Professor Emerita, Fashion Institute of Technology, New York.


Book Information
ISBN 9781609012229
Author Elaine Stone
Format Paperback
Page Count 352
Imprint Fairchild Books
Publisher Bloomsbury Publishing PLC
Weight(grams) 1299g