Description
This thoroughly updated edition of a classic career guide closes the research-practitioner gap and carefully considers the obstacles faced by researchers pursuing an academic career. From applying for grants to supervising Ph.D. students, the book utilizes practical research and real experiences to illustrate how marketing scholars can strike a healthy working balance between teaching and research to find success in academia.
About the Author
Edited by Adam Lindgreen, Professor, Copenhagen Business School, Denmark and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria, South Africa and C. Anthony Di Benedetto, Professor, Fox School of Business, Temple University, US,
Reviews
'Lindgreen and Di Benedetto provide a very useful guide to young academics on how to achieve success in the profession. The advice found here is something I wish I had when I started out, and I think the guidance built out so effectively within these pages can make a real difference in so many ways.' -- Darren Dahl, Dean, Innovate BC Professor, UBC Sauder School of Business, Canada
'The second edition of Lindgreen and Di Benedetto's book focuses on the challenges mid-career marketing scholars face, especially those in business-to-business marketing. We all know that few resources are available for such specific guidance, and thus, having a comprehensive guide would benefit academia immensely. Although the book's title includes "mid-career" marketing scholars, the topics discussed in the book, such as "Building Research Groups," "Collaborating with Practitioners," "Getting Research Cited," and "Revising and Reviewing Manuscripts," are extremely relevant to any marketing scholar irrespective of their career stage. I highly recommend this edition!' -- Professor Raj Agnihotri, John Merrill Endowed Professor in Consultative Sales, University of Texas - Arlington, US
'Adam Lindgreen and Anthony Di Benedetto provide a much-needed book on planning and implementing a successful career journey for faculty focusing on business-to-business marketing. Using their knowledge as highly successful faculty and co-editors of Industrial Marketing Management, they provide deep perspectives on molding and creating a successful career. This excellent and comprehensive book provides guidelines, philosophies, and specific steps to enhance all stages of a faculty member's career. The book is a must-read for faculty who focus on business-to-business marketing.' -- Professor Arun Sharma, Miami Herbert Business School, University of Miami, US
'Starting and leading a career in academia is highly complex. Business-to-business scholars face multiple, often contradictory tasks and objectives. They need to address the expectations of multiple stakeholders, such as students, deans, and faculties, research evaluation boards, and practitioners from industry. With this second edition of their book, Adam Lindgreen and Tony Di Benedetto provide researchers at all career stages and in different types of positions substantial guidance for navigating the seven seas of business-to-business academia. A must-read for anyone from early career scholars to advanced professionals.' -- Professor Bjoern Ivens, University of Bamberg, Germany
'This curated and rich work will be an invaluable "go-to" resource for early- to mid-career marketing academics trying to navigate the complexities of this challenging career. Sage advice and tips are offered in so many areas, from research ideation and reporting, through to the publishing process, and managing co-authors. Tips and relevant strategies are even offered for working effectively with managers and companies (e.g., garnering data). A work like this was long overdue.' -- Christopher R. Plouffe, Professor & Gary W. Rollins Endowed Chair in Sales, Managing Director of the Sales Institute @ UTC, University of Tennessee - Chattanooga, US
'This book is a great resource. Lindgreen and Di Benedetto (and colleagues) bring years of experience and depth of knowledge to not only identify multiple dimensions of modern academic careers, but also offer invaluable practical advice on how to succeed in each facet. It is like having your own personal mentor guiding you at each juncture. Academics across disciplines and in all career stages are likely to find this book tremendously useful.' -- Professor Shikhar Sarin, Boise State University, US
'A comprehensive guide brimming with valuable advice, How to Fast-track Your Academic Career is an indispensable resource for young marketing scholars navigating the complexities of academia. Early- to mid-career academics are often tasked with balancing a myriad of responsibilities in research, teaching, and service to both the university and society. This book insightfully addresses these challenges, demonstrating that while these tasks may appear competing, they can, in fact, be synergistic when approached correctly. Adam Lindgreen, Anthony Di Benedetto, and colleagues provide clear guidance and actionable insights, presenting strategies to integrate these aspects of academia. A must-read for those looking to enhance their academic journey.' -- Professor Christian Kowalkowski, Linkoeping University, Linkoeping, Sweden
'This book is a must-read for early- or mid-career scholars and PhD students alike, who aspire to succeed in the realm of academia. Engaging and informative, it sheds light on the right path to successfully accomplish academic jobs and is replete with numerous actionable principles and techniques to help people navigate and overcome thorny challenges throughout the academic journey.' -- Professor Yongchuan (Kevin) Bao, University of Alabama in Huntsville, Huntsville, Alabama, US
Book Information
ISBN 9781035374007
Author Adam Lindgreen
Format Paperback
Page Count 580
Imprint Edward Elgar Publishing Ltd
Publisher Edward Elgar Publishing Ltd
Experienced scholars outline the key stages of building an effective and varied academic portfolio, incorporating pragmatic insights into generating ideas, drafting funding applications, and undertaking cross-disciplinary research. New chapters provide essential advice on determining both research and teaching quality and assembling promotion dossiers, offering fresh academic guidance grounded in important practical knowledge. Ultimately, the book highlights effective ways to maintain relevance and impact throughout one's career.
Providing a holistic view of current research culture, this cutting-edge book is important reading for early- to mid-career scholars. How to Fast-track your Academic Career is also a useful resource for recent graduates planning their careers in academia.
About the Author
Edited by Adam Lindgreen, Professor, Copenhagen Business School, Denmark and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria, South Africa and C. Anthony Di Benedetto, Professor, Fox School of Business, Temple University, US,
Reviews
'Lindgreen and Di Benedetto provide a very useful guide to young academics on how to achieve success in the profession. The advice found here is something I wish I had when I started out, and I think the guidance built out so effectively within these pages can make a real difference in so many ways.' -- Darren Dahl, Dean, Innovate BC Professor, UBC Sauder School of Business, Canada
'The second edition of Lindgreen and Di Benedetto's book focuses on the challenges mid-career marketing scholars face, especially those in business-to-business marketing. We all know that few resources are available for such specific guidance, and thus, having a comprehensive guide would benefit academia immensely. Although the book's title includes "mid-career" marketing scholars, the topics discussed in the book, such as "Building Research Groups," "Collaborating with Practitioners," "Getting Research Cited," and "Revising and Reviewing Manuscripts," are extremely relevant to any marketing scholar irrespective of their career stage. I highly recommend this edition!' -- Professor Raj Agnihotri, John Merrill Endowed Professor in Consultative Sales, University of Texas - Arlington, US
'Adam Lindgreen and Anthony Di Benedetto provide a much-needed book on planning and implementing a successful career journey for faculty focusing on business-to-business marketing. Using their knowledge as highly successful faculty and co-editors of Industrial Marketing Management, they provide deep perspectives on molding and creating a successful career. This excellent and comprehensive book provides guidelines, philosophies, and specific steps to enhance all stages of a faculty member's career. The book is a must-read for faculty who focus on business-to-business marketing.' -- Professor Arun Sharma, Miami Herbert Business School, University of Miami, US
'Starting and leading a career in academia is highly complex. Business-to-business scholars face multiple, often contradictory tasks and objectives. They need to address the expectations of multiple stakeholders, such as students, deans, and faculties, research evaluation boards, and practitioners from industry. With this second edition of their book, Adam Lindgreen and Tony Di Benedetto provide researchers at all career stages and in different types of positions substantial guidance for navigating the seven seas of business-to-business academia. A must-read for anyone from early career scholars to advanced professionals.' -- Professor Bjoern Ivens, University of Bamberg, Germany
'This curated and rich work will be an invaluable "go-to" resource for early- to mid-career marketing academics trying to navigate the complexities of this challenging career. Sage advice and tips are offered in so many areas, from research ideation and reporting, through to the publishing process, and managing co-authors. Tips and relevant strategies are even offered for working effectively with managers and companies (e.g., garnering data). A work like this was long overdue.' -- Christopher R. Plouffe, Professor & Gary W. Rollins Endowed Chair in Sales, Managing Director of the Sales Institute @ UTC, University of Tennessee - Chattanooga, US
'This book is a great resource. Lindgreen and Di Benedetto (and colleagues) bring years of experience and depth of knowledge to not only identify multiple dimensions of modern academic careers, but also offer invaluable practical advice on how to succeed in each facet. It is like having your own personal mentor guiding you at each juncture. Academics across disciplines and in all career stages are likely to find this book tremendously useful.' -- Professor Shikhar Sarin, Boise State University, US
'A comprehensive guide brimming with valuable advice, How to Fast-track Your Academic Career is an indispensable resource for young marketing scholars navigating the complexities of academia. Early- to mid-career academics are often tasked with balancing a myriad of responsibilities in research, teaching, and service to both the university and society. This book insightfully addresses these challenges, demonstrating that while these tasks may appear competing, they can, in fact, be synergistic when approached correctly. Adam Lindgreen, Anthony Di Benedetto, and colleagues provide clear guidance and actionable insights, presenting strategies to integrate these aspects of academia. A must-read for those looking to enhance their academic journey.' -- Professor Christian Kowalkowski, Linkoeping University, Linkoeping, Sweden
'This book is a must-read for early- or mid-career scholars and PhD students alike, who aspire to succeed in the realm of academia. Engaging and informative, it sheds light on the right path to successfully accomplish academic jobs and is replete with numerous actionable principles and techniques to help people navigate and overcome thorny challenges throughout the academic journey.' -- Professor Yongchuan (Kevin) Bao, University of Alabama in Huntsville, Huntsville, Alabama, US
Book Information
ISBN 9781035374007
Author Adam Lindgreen
Format Paperback
Page Count 580
Imprint Edward Elgar Publishing Ltd
Publisher Edward Elgar Publishing Ltd
