Description
Amazon, Netflix, Google, and Uber all have one thing in common: They have built empires on making every interaction effortless for customers. In today's high-speed, customer-empowered world, speed and efficiency with which business transactions are made determine ultimate success or failure.
This groundbreaking guide makes the case that every business-and that includes yours!-can gain a competitive edge by reducing those points of friction that impede smooth business exchanges. Friction teaches you how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change.
About the Author
Roger Dooley is one of the most most-recognized experts in the field of using science to improve marketing, sales, and other business disciplines. An ex-Fortune 1000 strategy executive, Dooley became a successful entrepreneur and direct marketer. He cofounded College Confidential, a web-based business geared to college-bound students and their parents that is became the busiest web property in that space, generating tens of millions of views each month. That business was sold to Hobsons, a unit of the UK-based Daily Mail Group, where Dooley served as VP of Digital Marketing.
Book Information
ISBN 9781260135695
Author Roger Dooley
Format Hardback
Page Count 320
Imprint McGraw-Hill Education
Publisher McGraw-Hill Education
Weight(grams) 540g