Description
- The first book to focus on crowdfunding in sport, an important new source of finance
- Examines the research evidence for crowdfunding, and how it can be successfully implemented by sports organisations
- Takes a deep dive into how crowdfunding works in the context of strategic marketing and consumer engagement, both key areas of sport business
Book Information
ISBN 9781032341163
Author Szczepan Kościółek
Format Hardback
Page Count 152
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 460g