Description
Adopting a life-cycle view of a business from start-up to maturity, this book explores the many stages and forms of entrepreneurship, with an international outlook and expert synthesis of both theoretical foundations and lessons from real-life business practice.
About the Author
Paul Burns was previously Professor of Entrepreneurship and Dean of the University of Bedfordshire Business School, UK.
Reviews
Entrepreneurship and Small Business adopts quite a different approach in delivering entrepreneurship such as it integrates strategic management thinking approaches for start-up and small business growth. The content is relevant and updated. The presentation of topics is systematic and appropriate. Cases, activities, group discussion questions and references are all provided for effective student learning. Not only commercial but also social enterprises are included for explanation of entrepreneurial concepts and skills in the chapters. * Vincent Cheng, Lecturer, The Education University of Hong Kong. *
The global nature of it is fantastic and will appeal to not only me, but also my students and other teaching staff. The draft manuscript is very up-to-date. There was even mention of COVID-19 and a question based on how a business should respond to it. I believe that to be the most relevant and prevalent factor at the moment, and my classroom interactions suggest it is weighing heavily on students' minds. I think the content is good. Some of it is excellent. I look forward to seeing the final product and would consider it for my students. * Lauren Gellatly, Sessional Academic, Macquarie University, Australia. *
The combination of the case studies along with the pointers to online resources that can help students in starting-up is fabulous. I think this book can really stand out for providing a practical toolkit for students who wish to become entrepreneurs. Compared to other titles, the focus on practical aspects of entrepreneurship...in a simple yet effective manner is the USP of this book. There are some aspects of the current text that I like...but this new book will be a welcome addition to the course for providing clear practical directions if students have entrepreneurial aspirations. * Jagannadha Pawan Tamvada, Associate Professor, University of Southampton, UK. *
Book Information
ISBN 9781352012491
Author Paul Burns
Format Paperback
Page Count 584
Imprint Red Globe Press
Publisher Bloomsbury Publishing PLC
Weight(grams) 1412g