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Data Mining and Market Intelligence for Optimal Marketing Returns by Susan Chiu
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Data Mining and Market Intelligence for Optimal Marketing Returns by Susan Chiu

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9780750682343
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Description

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.

Book Information
ISBN 9780750682343
Author Susan Chiu
Format Hardback
Page Count 294
Imprint Butterworth-Heinemann Ltd
Publisher Taylor & Francis Ltd
Weight(grams) 522g

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