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Cultural Mediation for Museums: Driving Audience Engagement by Michela Addis
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Cultural Mediation for Museums: Driving Audience Engagement by Michela Addis

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9781032403694
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Description

  • Innovative application of strategic and experiential marketing in the museum sector to increase audience engagement.
  • Uses the case study of the National Gallery of Modern and Contemporary Arts in Rome.
  • This book will be a valuable resource for educational services offices at museums worldwide.
  • This book will also be of interest to researchers, academics and scholars.


Book Information
ISBN 9781032403694
Author Michela Addis
Format Hardback
Page Count 96
Imprint Taylor & Francis Ltd
Publisher Taylor & Francis Ltd
Weight(grams) 371g

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