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Crisis Response Advertising: Insights and Implications from COVID-19 by Frauke Hachtmann 9781032288895
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Crisis Response Advertising: Insights and Implications from COVID-19 by Frauke Hachtmann 9781032288895

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Description

  • Explains a new comprehensive theoretical model that can be applied to advertising strategy when responding to a variety of crises in the future.
  • Includes pedagogical features and many real-life examples and direct quotes from advertising practitioners to balance the theory with practice, making the book suitable to practitioners, researchers, and students.


Book Information
ISBN 9781032288895
Author Frauke Hachtmann
Format Paperback
Page Count 204
Imprint Taylor & Francis Ltd
Publisher Taylor & Francis Ltd

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