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Creating Blockbusters! by Gene Del Vecchio 9781455615292
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Creating Blockbusters! by Gene Del Vecchio 9781455615292

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Description

A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for developing concepts and marketing blockbusters. Whether it is a best-selling novel, a video game, or a high-tech toy, blockbusters play a big part in American society. Despite the prominence of these breakthrough hits, most entertainment ventures do not survive in today's competitive market. This guide identifies the key principles that will ensure lasting success.

Book Information
ISBN 9781455615292
Author Gene Del Vecchio
Format Hardback
Page Count 256
Imprint Pelican Publishing Co
Publisher Pelican Publishing Co

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