Description
This book presents cutting-edge perspectives on communication in sport management, a core component of contemporary sport business.
Featuring the work of leading sport scholars from around the world, the book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multi-disciplinary perspectives, including communication and media studies, management, finance, and sociology, the book examines cutting edge topics such as digital sport fandom, online abuse, communication in esports, developing athlete brands, and managing scandal.
Offering an important snapshot of the state of the art in sport communication, this book is fascinating reading for any advanced student, researcher, policy maker, or practitioner working in sport business and management, sport media, digital media, public relations, or broadcasting.
Book Information
ISBN 9781032859019
Author Paul M. Pedersen
Format Hardback
Page Count 206
Imprint Routledge
Publisher Taylor & Francis Ltd
