Muslim Fashion: Contemporary Style Cultures by Reina Lewis, 9780822359340

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    • ISBN 9780822359340
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    In the shops of London's Oxford Street, girls wear patterned scarves over their hair as they cluster around makeup counters. Alongside them, hip twenty-somethings style their head-wraps in high black topknots to match their black boot-cut trousers. Participating in the world of popular mainstream fashion-often thought to be the domain of the West-these young Muslim women are part of an emergent cross-faith transnational youth subculture of modest fashion. In treating hijab and other forms of modest clothing as fashion, Reina Lewis counters the overuse of images of veiled women as "evidence" in the prevalent suggestion that Muslims and Islam are incompatible with Western modernity. Muslim Fashion contextualizes modest wardrobe styling within Islamic and global consumer cultures, interviewing key players including designers, bloggers, shoppers, store clerks, and shop owners. Focusing on Britain, North America, and Turkey, Lewis provides insights into the ways young Muslim women use multiple fashion systems to negotiate religion, identity, and ethnicity.

    Publisher reviews

    "Gracefully interweaving hijab and veiling into historical, political, legal, and cultural contexts, Reina Lewis delves deeply into the everyday style, fashion, and dress of young Muslim women. Lewis captures a dynamic moment in time-transnationally and comparatively-and offers keen insights into the variations and intersectionalities of religion, ethnicity, class, gender, generation, and nation. Muslim Fashion is an extraordinary book and an exemplary model of a feminist cultural studies approach to fashion." -- Susan B. Kaiser, author of Fashion and Cultural Studies "Reina Lewis discusses Muslim dress as fashion in the United Kingdom and its networks elsewhere, eschewing its reception in mainstream media as a sign of ahistorical and unmodern identity. Lewis' previous scholarship on gendered Orientalism and academic post in fashion studies situates her in the best position to handle this delicate topic, and she admirably achieves to maintain both a critical distance and emphatic proximity to her subject. This is a must read for anyone interested in the visual and politico-economic analyses of Muslim fashion in relation to multiple fashion systems, as well as an ethnographic study of young women who live in Britain among a minority Muslim population." -- Esra Ackan, author of Architecture in Translation: Germany, Turkey, and the Modern House "Muslim Fashion is an important book by an international authority about Muslim fashion, and yet it manages to convey insights that will be of interest across a wide range of disciplines. It is one of those relatively rare books that manages to be methodologically rigorous, while also being theoretically sophisticated. Readable, engaging, thoughtful, lively, and accessible, this book is a landmark publication for our understanding of contemporary Muslim experiences, and offers fascinating insights into the worlds of consumers and producers of Muslim fashion." -- Sophie Gilliat-Ray, author of Muslims in Britain "Muslim Fashion is a thorough and thoughtful study of what it means to be a hijabi in a time and place where religion, politics, ethnicity, class, gender, generation and nationality meet and potentially clash. ... In treating hijab as fashion, Lewis counters the use of images of veiled women as 'evidence' that Muslims and Islam are incompatible with Western modernity and offers another, richer view of women in veils." -- Bel Jacobs "Lewis's book cheerfully celebrates the confidence of these Muslim women, Peeking into the sanctuary of their subculture and carefully documenting their experience. It is an intelligent and serious study, abstemiously refraining from inferences, criticisms or generalizations, and yet unmistakably polemical too in the quiet case it makes against the idea of an archaic Islam conventionally positioned as antithetical to modernity." -- Shahidha Bari TLS



    About the author

    Reina Lewis is Professor of Cultural Studies at the London College of Fashion, University of the Arts London, and the author of Rethinking Orientalism: Women, Travel and the Ottoman Harem.




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