Consumer Behavior



Hooked: How to Build Habit-Forming Products by Nir Eyal, 9780241184837 6 November 2014

Nir Eyal  Penguin Books Ltd
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No Logo (10th Anniversary edition) by Naomi Klein, 9780007340774 21 November 2009

Naomi Klein  HarperCollins Publishers
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Misbehaving: The Making of Behavioural Economics by Richard H. Thaler, 9780241951224 5 May 2016

Richard H. Thaler  Penguin Books Ltd
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The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal by David Hoffe... 15 November 2016

David Hoffeld  Penguin Putnam Inc
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How Brands Grow: What Marketers Don't Know by Byron Sharp, 9780195573565 1 March 2010

Byron Sharp  Oxford University Press Australia
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Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini, 9781501109799 6 September 2016

Robert Cialdini  Simon & Schuster
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Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom, Chip Heath, 9781250080684 23 February 2016

Martin Lindstrom Chip Heath  St. Martin's Press
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Understanding Consumption by Angus Deaton, 9780198288244 8 October 1992

Angus Deaton  Oxford University Press
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Hooked: How to Build Habit-Forming Products by Nir Eyal, Ryan Hoover, Ryan Hoover, 9781591847786 4 November 2014

Nir Eyal Ryan Hoover Ryan Hoover  Portfolio
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Decoded: The Science Behind Why We Buy by Phil Barden, 9781118345603 1 February 2013

Phil Barden  John Wiley & Sons Inc
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The Brain Sell: When Science Meets Shopping by David Lewis, 9781857886016 26 September 2013

David Lewis  Hodder & Stoughton General Division
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Why We Buy: The Science of Shopping by Paco Underhill, 9781416595243 30 December 2008

Paco Underhill  Simon & Schuster
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Phishing for Phools: The Economics of Manipulation and Deception by George A. Akerlof, Robert J. Shiller, 9780691173... 29 July 2016

George A. Akerlof Robert J. Shiller  Princeton University Press
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The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction by Leigh Caldwell, 97... 2 November 2012

Leigh Caldwell  Crimson Publishing
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Generation M: Young Muslims Changing the World by Shelina Janmohamed, 9781780769097 

 
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Buyology: Truth and Lies about Why We Buy by Martin Lindstrom, Paco Underhill, 9780385523899 

Martin Lindstrom  Bantam Doubleday Dell
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X: The Experience When Business Meets Design by Brian Solis, 9781118456545 3 November 2015

Brian Solis  John Wiley & Sons Inc
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (Revised and Updated ed) by Eric S. Sieg... 30 December 2015

Eric S. Siegel Thomas H. Davenport  John Wiley & Sons Inc
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Priceless: The Hidden Psychology of Value by William Poundstone, 9781851688296 2 June 2011

William Poundstone  Oneworld Publications
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How Brands Grow: Emerging Markets, Services, Luxury Brands and Durables: Part 2 by Jenni Romaniuk, Byron Sharp, 9780... 12 October 2015

Jenni Romaniuk Byron Sharp  Oxford University Press Australia
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