Consumer Behavior



The Moral Economy: Why Good Incentives are No Substitute for Good Citizens by Samuel Bowles, 9780300163803 19 July 2016

Samuel Bowles  Yale University Press
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Decoded: The Science Behind Why We Buy by Phil Barden, 9781118345603 1 February 2013

Phil Barden  John Wiley & Sons Inc
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The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction by Leigh Caldwell, 97... 2 November 2012

Leigh Caldwell  Crimson Publishing
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (Revised and Updated ed) by Eric S. Sieg... 30 December 2015

Eric S. Siegel Thomas H. Davenport  John Wiley & Sons Inc
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Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom, Chip Heath, 9781250080684 23 February 2016

Martin Lindstrom Chip Heath  St. Martin's Press
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Why We Buy: The Science of Shopping by Paco Underhill, 9781416595243 30 December 2008

Paco Underhill  Simon & Schuster
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X: The Experience When Business Meets Design by Brian Solis, 9781118456545 3 November 2015

Brian Solis  John Wiley & Sons Inc
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CB7 (7th Revised edition) by Barry J. Babin, Eric Harris, 9781305403222 22 February 2015

Barry J. Babin Eric Harris  Cengage Learning, Inc
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Misbehaving: The Making of Behavioral Economics by Richard H. Thaler, 9780393080940 12 May 2015

Richard H. Thaler  WW Norton & Co
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Consumerology: The Truth About Consumers and the Psychology of Shopping (2nd Revised edition) by Philip Graves, 9781... 24 January 2013

Philip Graves  Hodder & Stoughton General Division
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How Brands Grow: Emerging Markets, Services, Luxury Brands and Durables: Part 2 by Jenni Romaniuk, Byron Sharp, 9780... 12 October 2015

Jenni Romaniuk Byron Sharp  Oxford University Press Australia
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How Brands Grow: What Marketers Don't Know by Byron Sharp, 9780195573565 1 March 2010

Byron Sharp  Oxford University Press Australia
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A Year without "Made in China": One Family's True Life Adventure in the Global Economy by Sara Bongiorni, 9780470379... 24 October 2008

Sara Bongiorni  John Wiley and Sons Ltd
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Customer Analytics For Dummies by Jeff Sauro, 9781118937594 24 March 2015

Jeff Sauro  John Wiley & Sons Inc
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Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller, 9780143117230 25 May 2010

Geoffrey Miller  Penguin Books
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The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun by Erwan Rambourg, 9781118950296 31 October 2014

Erwan Rambourg  John Wiley & Sons Inc
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The Human Brand: How We Relate to People, Products, and Companies by Chris Malone, Susan T. Fiske, 9781118611319 19 November 2013

Chris Malone Susan T. Fiske  John Wiley & Sons Inc
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No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap... 1 November 2012

Dan S. Kennedy Chip Kessler  Entrepreneur Press
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No Logo (10th Anniversary edition) by Naomi Klein, 9780007340774 21 November 2009

Naomi Klein  HarperCollins Publishers
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Overdressed: The Shockingly High Cost of Cheap Fashion by Elizabeth L Cline, 9781591846543 8 November 2013

Elizabeth L Cline  Penguin Putnam Inc
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Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers by Bridget Brennan, 9780307450395 5 October 2011

Bridget Brennan  Random House USA Inc
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American Consumer Society, 1865-2005: From Hearth to HDTV by Regina Lee Blaszczyk, 9780882952642 1 December 2008

Regina Lee Blaszczyk  Harlan Davidson Inc
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Cheap: The High Cost of Discount Culture by Ellen Ruppel Shell, 9780143117636 19 August 2010

Ellen Ruppel Shell  Penguin Putnam Inc
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