Consumer Behavior



The Undoing Project: A Friendship That Changed the World by Michael Lewis, 9780241254738 

Michael Lewis  Allen Lane
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The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal by David Hoffe... 15 November 2016

David Hoffeld  Penguin Putnam Inc
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How Brands Grow: What Marketers Don't Know by Byron Sharp, 9780195573565 1 March 2010

Byron Sharp  Oxford University Press Australia
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Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini, 9781501109799 6 September 2016

Robert Cialdini  Simon & Schuster
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Misbehaving: The Making of Behavioral Economics by Richard H. Thaler, 9780393352795 16 June 2016

Richard H. Thaler  WW Norton & Co
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No Logo (10th Anniversary edition) by Naomi Klein, 9780007340774 21 November 2009

Naomi Klein  HarperCollins Publishers
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Decoded: The Science Behind Why We Buy by Phil Barden, 9781118345603 1 February 2013

Phil Barden  John Wiley & Sons Inc
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The Wisdom of Crowds: Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Business, Economics, So... 3 March 2005

James Surowiecki  Little, Brown Book Group
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Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom, Chip Heath, 9781250080684 23 February 2016

Martin Lindstrom Chip Heath  St. Martin's Press
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The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction by Leigh Caldwell, 97... 2 November 2012

Leigh Caldwell  Crimson Publishing
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Understanding Consumption by Angus Deaton, 9780198288244 8 October 1992

Angus Deaton  Oxford University Press
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Generation M: Young Muslims Changing the World by Shelina Janmohamed, 9781780769097 

Shelina Janmohamed  I.B.Tauris
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Customer Experience Branding: Driving Engagement Through Surprise and Innovation by Thomas Gad, 9780749477509 

Thomas Gad  Kogan Page Ltd
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X: The Experience When Business Meets Design by Brian Solis, 9781118456545 3 November 2015

Brian Solis  John Wiley & Sons Inc
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (Revised and Updated ed) by Eric S. Sieg... 30 December 2015

Eric S. Siegel Thomas H. Davenport  John Wiley & Sons Inc
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How Brands Grow: Emerging Markets, Services, Luxury Brands and Durables: Part 2 by Jenni Romaniuk, Byron Sharp, 9780... 12 October 2015

Jenni Romaniuk Byron Sharp  Oxford University Press Australia
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Behavioural Economics Saved My Dog: Life Advice for the Imperfect Human by Dan Ariely, 9781780748177 1 October 2015

Dan Ariely  Oneworld Publications
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Phishing for Phools: The Economics of Manipulation and Deception by George A. Akerlof, Robert J. Shiller, 9780691168... 28 August 2015

George A. Akerlof Robert J. Shiller  Princeton University Press
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Why We Buy: The Science of Shopping by Paco Underhill, 9781416595243 30 December 2008

Paco Underhill  Simon & Schuster
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Misbehaving: The Making of Behavioral Economics by Richard H. Thaler, 9780393080940 12 May 2015

Richard H. Thaler  WW Norton & Co
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CB7 (7th Revised edition) by Barry J. Babin, Eric Harris, 9781305403222 22 February 2015

Barry J. Babin Eric Harris  Cengage Learning, Inc
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Overdressed: The Shockingly High Cost of Cheap Fashion by Elizabeth L Cline, 9781591846543 8 November 2013

Elizabeth L Cline  Penguin Putnam Inc
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Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller, 9780143117230 

Geoffrey Miller  Penguin Books
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