Advertising and Promotion



The Advertising Concept Book: Think Now, Design Later (3rd Revised edition) by Pete Barry, 9780500518984 11 August 2016

Pete Barry  Thames & Hudson Ltd
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Branding: In Five and a Half Steps by Michael Johnson, 9780500518960 

Michael Johnson  Thames & Hudson Ltd
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Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas (Revised and Expanded ed of 2n... 15 March 2006

Richard Bayan  McGraw-Hill Education - Europe
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It's Not How Good You are, it's How Good You Want to be: The World's Best-Selling Book by Paul Arden by Paul Arden, ... 30 May 2003

Paul Arden  Phaidon Press Ltd
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Cashvertising: How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone by Drew Er... 21 November 2008

Drew Eric Whitman  Career Press
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Hegarty on Creativity: There are No Rules by John Hegarty, 9780500517246 10 March 2014

John Hegarty  Thames & Hudson Ltd
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A Technique for Producing Ideas by James Webb Young, 9780071410946 1 March 2003

James Webb Young  McGraw-Hill Education - Europe
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Confessions of an Advertising Man by David Ogilvy, 9781904915379 2011-09-01

David Ogilvy  Southbank Publishing
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The Hidden Persuaders by Vance Packard, 9780978843106 

Vance Packard  Ig Publishing
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Advertising for People Who Don't Like Advertising by KesselsKramer, 9781780673202 5 August 2013

KesselsKramer  Laurence King Publishing
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Positioning: The Battle for Your Mind (2nd) by Al Ries, Jack Trout, Jack Trout, 9780071373586 1 January 2001

Al Ries Jack Trout Jack Trout  McGraw-Hill Education - Europe
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Wally Olins: Brand New: The Shape of Brands to Come by Wally Olins, 9780500291399 7 April 2014

Wally Olins  Thames & Hudson Ltd
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Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes by Perry Marshall, Thomas ... 1 October 2011

Perry Marshall Thomas Meloche  Entrepreneur Press
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Ogilvy on Advertising by David Ogilvy, 9781853756153 5 March 2007

David Ogilvy  Carlton Books Ltd
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My Life in Advertising and Scientific Advertising by Claude C. Hopkins, 9780844231013 1 January 1966

Claude C. Hopkins  NTC Publishing Group,U.S.
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The 22 Immutable Laws of Marketing (Main) by Al Ries, Jack Trout, 9781861976109 24 October 1994

Al Ries Jack Trout  Profile Books Ltd
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark, Carol S. Pe... 1 February 2001

Margaret Mark Carol S. Pearson  McGraw-Hill Education - Europe
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Thoughts on Design by Paul Rand, Michael Bierut, 9780811875448 1 September 2014

Paul Rand Michael Bierut  Chronicle Books
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of A... 2 January 2007

Joseph Sugarman  John Wiley and Sons Ltd
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Logo Life: Life Histories of 100 Famous Logos by Ron van der Vlugt, 9789063692605 17 September 2012

Ron van der Vlugt  BIS Publishers B.V.
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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads (5th Revised edition) by Luke Sullivan, Edward B... 16 February 2016

Luke Sullivan Edward Boches  John Wiley & Sons Inc
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George Lois Logos: The Creative Punch of Big Idea Branding by George Lois, 9789063693992 7 September 2015

George Lois  BIS Publishers B.V.
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