Advertising and Promotion



The Advertising Concept Book: Think Now, Design Later (3rd Revised edition) by Pete Barry, 9780500518984 11 August 2016

Pete Barry  Thames & Hudson Ltd
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It's Not How Good You are, it's How Good You Want to be: The World's Best-Selling Book by Paul Arden by Paul Arden, ... 30 May 2003

Paul Arden  Phaidon Press Ltd
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Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas (Revised and Expanded ed of 2n... 15 March 2006

Richard Bayan  McGraw-Hill Education - Europe
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A Technique for Producing Ideas by James Webb Young, 9780071410946 1 March 2003

James Webb Young  McGraw-Hill Education - Europe
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Positioning: The Battle for Your Mind (2nd) by Al Ries, Jack Trout, Jack Trout, 9780071373586 1 January 2001

Al Ries Jack Trout Jack Trout  McGraw-Hill Education - Europe
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Branding: In Five and a Half Steps by Michael Johnson, 9780500518960 29 September 2016

Michael Johnson  Thames & Hudson Ltd
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Ogilvy on Advertising by David Ogilvy, 9781853756153 5 March 2007

David Ogilvy  Carlton Books Ltd
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Hegarty on Creativity: There are No Rules by John Hegarty, 9780500517246 10 March 2014

John Hegarty  Thames & Hudson Ltd
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Cashvertising: How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone by Drew Er... 21 November 2008

Drew Eric Whitman  Career Press
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Confessions of an Advertising Man by David Ogilvy, 9781904915379 1 September 2011

David Ogilvy  Southbank Publishing
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Ultimate Guide to Google Adwords: How to Access 1 Billion People in 10 Minutes (4th Revised edition) by Perry Marsha... 25 September 2014

Perry Marshall Bryan Todd Mike Rhodes  Entrepreneur Press
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Ugly is Only Skin-Deep: The Story of the Ads That Changed the World by Dominik Imseng, 9781785893179 28 September 2016

Dominik Imseng  Troubador Publishing
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The 22 Immutable Laws of Marketing (Main) by Al Ries, Jack Trout, 9781861976109 24 October 1994

Al Ries Jack Trout  Profile Books Ltd
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The Hidden Persuaders by Vance Packard, 9780978843106 10 October 2007

Vance Packard  Ig Publishing
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark, Carol S. Pe... 1 February 2001

Margaret Mark Carol S. Pearson  McGraw-Hill Education - Europe
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of A... 2 January 2007

Joseph Sugarman  John Wiley and Sons Ltd
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Thoughts on Design by Paul Rand, Michael Bierut, 9780811875448 1 September 2014

Paul Rand Michael Bierut  Chronicle Books
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My Life in Advertising and Scientific Advertising by Claude C. Hopkins, 9780844231013 1 January 1966

Claude C. Hopkins  NTC Publishing Group,U.S.
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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads (5th Revised edition) by Luke Sullivan, Edward B... 16 February 2016

Luke Sullivan Edward Boches  John Wiley & Sons Inc
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Return of the Hustle: The Art of Marketing with Music: 2016 by Eric Sheinkop, 9781137582003 8 March 2016

Eric Sheinkop  Palgrave Macmillan
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The Anatomy of Humbug: How to Think Differently About Advertising by Paul Feldwick, 9781784621926 28 February 2015

Paul Feldwick  Troubador Publishing
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Martketing: The Heart and Brain of Branding: 2016 by Javier Sanchez Lamelas, 9781910649862 30 August 2016

Javier Sanchez Lamelas  LID Publishing
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan, 9780470238271 3 March 2009

Adam Morgan  John Wiley and Sons Ltd
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Fashion Brands: Branding Style from Armani to Zara (3rd Revised edition) by Mark Tungate, 9780749464462 3 October 2012

Mark Tungate  Kogan Page Ltd
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